Roy Morgan Launches New Zealand Customer Satisfaction Awards

Wednesday, 25 April 2012, 12:23 pm
Article: Roy Morgan Research

Roy Morgan Launches New Zealand Customer Satisfaction Awards

Scoop Interview with Roy Morgan CEO Michele Levine - 23 April 2012

19/04/2012

Roy Morgan Research will launch their New Zealand Customer Satisfaction Awards on Thursday 26 April at a gala dinner in Auckland. The Awards will cover more than twenty categories, recognising New Zealand businesses who are leading their industry in Customer Satisfaction.

Roy Morgan’s CEO, Michele Levine and Pip Elliott, Head of Roy Morgan New Zealand, will present awards to the winning businesses for 2011 in the following categories:

Major Banks
Financial Institutions
Mobile Phone Service Providers
Mobile Phone Handsets
Home Phone Providers
Home Internet Service Providers
International Airlines
Domestic Airlines
Hotels
Electricity Providers
Gas Providers
Car Manufacturers
Pharmacies
Coffee Shops
Liquor Stores
Department Stores
Shoes Stores
Hardware Stores
Music/ Book Stores
Clothing Stores
Furniture/ Electrical Stores
Sports Stores
Supermarkets
Quick Service Restaurants

Roy Morgan Research, Australia and New Zealand’s largest independent research company, will also announce monthly Customer Satisfaction leaders on www.customersatisfactionawards.com as well as continuing to present an annual Customer Satisfaction Award to winners of each category.

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The Customer Satisfaction Awards are based on data from Roy Morgan’s Consumer Single Source survey (over 12,000 consumers annually). This large, nationwide study provides a thorough and accurate way to identify and recognise New Zealand’s top businesses in Customer Satisfaction.

Michele Levine, CEO, Roy Morgan Research, says:

“The new Roy Morgan Research Customer Satisfaction Awards are a way of recognising and rewarding outstanding customer satisfaction in New Zealand, using data from the country’s largest consumer survey.

“In this new age of Social Networking, it has become so important for New Zealand businesses to understand, track and respond to their Customer Satisfaction. Where, only a few years ago, ‘Word Of Mouth’ was likely to mean shared over a few drinks or a barbecue with friends, these days Facebook and Twitter could mean that your customers’ opinions are shared with thousands of prospective customers virtually immediately. With this in mind, we are now producing a range of ready-made research profiles of Satisfied Customers and, possibly even more importantly, Dissatisfied Customers in a range of categories.”

www.CustomerSatisfactionAwards.com

ENDS

Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

Contact Roy Morgan Research

Website - www.roymorgan.com

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