Scoop has an Ethical Paywall
Vodafone offers free Sky as fixed-line bait
Vodafone is offering its Unlimited broadband and home phone customers a free six month subscription to Sky's Basic television service.
To get the free service customers have to sign to a Vodafone Unlimited plan for 24-months and then take a 12 month Sky plan. Sky costs $48 a month when the free period completes.
The bundle builds on Vodafone's relationship with Sky. The companies renewed their partnership in August 2013.
Vodafone sees Sky as bait to
lure broadband customers away from other service providers
— a strategy that has worked well in overseas markets. The
telecommunications company has exclusive rights to offer Sky
to its broadband
customers.
Bill Bennett
Freelance journalist.
Auckland-based Bill Bennett writes technology and business stories that are directly relevant to New Zealand readers.
His emphasis is on telecommunications, but he also covers other aspects of technology and business. You can find his features in the New Zealand Herald and hear him regularly on RNZ Nine to Noon and the NZ Tech Podcast.
Bennett's The Download Weekly newsletter is published every Friday. You can sign up for it here.
If you want to support his work, you can make a donation to his PressPatron account.
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