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Telecom becomes Spark on August 8
Telecom NZ is taking a risk rebranding as Spark.
Standing out among the thicket of organisations in New Zealand and around the world sharing the same name will need work. Try Googling the word Spark to understand the size of the challenge.
Yesterday Telecom NZ confirmed it will become Spark on August 8. The press statement says a lot about the new name reflecting wider change in the telecommunications sector.
The statement also says Gen-i will now be known as Spark Digital, that's an improvement on the earlier Spark Digital Solutions which would have looked old fashioned a decade ago.
Bill Bennett
Freelance journalist.
Auckland-based Bill Bennett writes technology and business stories that are directly relevant to New Zealand readers.
His emphasis is on telecommunications, but he also covers other aspects of technology and business. You can find his features in the New Zealand Herald and hear him regularly on RNZ Nine to Noon and the NZ Tech Podcast.
Bennett's The Download Weekly newsletter is published every Friday. You can sign up for it here.
If you want to support his work, you can make a donation to his PressPatron account.
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