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Roy Morgan leads the Top 5 PR’s 12-18 Oct 2014
Roy Morgan leads the Top 5 PR’s 12-18 Oct 2014 | Scoop Insights
Roy Morgan Research’s press release last week titled “Nation Slips, Labour Hits Lows” leads the top 5 PR’s for 12-18 October period.
At the time of writing this story has 80 Facebook likes and 32 Tweets.
Looking at the audience from Twitter we can see an example of the reach for story published on Scoop in social media.
Engagement with this story from readers arriving from a Tweet link was high, with an average time on page of 5mins 5secs – and this was based on over 350 Scoop page views where Twitter alone was the source.
While this insight is based on a portion of the data it is interesting to see an example of the impact of a Tweet.
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 18th October 2014.
1. National Slips, Labour Hits
Lows
2. Time to find alternatives to
1080
3. Law changes shaping up to be worse than
first thought
4. MyRepublic launch: NZ's First Fibre Only
Broadband Provider
5. Auckland teen headed to Nike Most Wanted
Global
Showcase
ENDS
Scoop Insights
Insights from Scoop that lead to actionable intelligence
Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.
Scoop is New Zealand's largest independent online news source. We reach a domestic audience of 300,000 unique browsers monthly research has shown these are likely to be business professionals, influencers and connected people. Scoop was established in 1999 and now has over 500,000 live news items. Scoop currently publishes 60,000 new news items per year, the majority of these news items are Press Releases from thousands of NZ source organisations.
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