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Hager Legal Response PR Tops Scoop's Weekly Rankings
Top 5 PR’s 19-25 Oct 2014 | Scoop Insights
The press release last week titled “Press statement in relation to search of Nicky Hager's home” leads the top 5 PR’s for 19-25 October period.
Google analytics shows a wide variety of sources for how readers arrived at this story, with Twitter the highest referrer – and at the time of writing this story has 62 tweets.
While there was a high number of readers from Twitter in this case, what is interesting was the time spent on the page. Overall the average time spent on the page was recorded as 2 minutes and 42 seconds. However readers from Twitter averaged over four minutes on the page – 4 minutes and 9 seconds – showing a high level of engagement from the social media source.
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 25th October 2014.
1. Press statement in relation to search of Nicky Hager's home
2. Maiden Speech to Parliament - David Seymour
3. Last Hurrah on the Taxpayer
4. Govt strains to get tea break law through
5. Tea breaks gone by lunch time
ENDS
Scoop Insights
Insights from Scoop that lead to actionable intelligence
Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.
Scoop is New Zealand's largest independent online news source. We reach a domestic audience of 300,000 unique browsers monthly research has shown these are likely to be business professionals, influencers and connected people. Scoop was established in 1999 and now has over 500,000 live news items. Scoop currently publishes 60,000 new news items per year, the majority of these news items are Press Releases from thousands of NZ source organisations.
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