12 Days Left To Pledge For A Mobile Friendly Scoop

Tuesday, 17 March 2015, 4:35 pm
Article: Scoop Operation Chrysalis

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Initial Target Reached
12 Days Left To Pledge For A Mobile Friendly Scoop

Operation Chrysalis Crowd Funding Update #3

From Scoop Publisher Alastair Thompson

Dear Scoop Reader,

Last week was a great week for Scoop's crowd-funding campaign. Two large pledges on Wednesday and Thursday pushed us past our $30,000 initial target and we are now pushing to achieve our first stretch goal, which as you can see, aims to help Scoop.co.nz become mobile device friendly.

A Very Generous Pledge Helps Scoop To Help The Disadvantaged

Last week's rapid progress to target was assisted by a very generous $10,000 anonymous donation which will not only help Scoop, but also help Scoop help the most financially disadvantaged workers in New Zealand and their families.

Our donor purchased an "Esteemed Scoop Supporter Value Pack" and requested that we provide the reward to the "Living Wage" Campaign which calls for employers to become living wage employers paying at least the minimum level necessary "to provide workers and their families with the basic necessities of life". The 2015/2016 living wage rate is $19.25 an hour.

We have informed the Living Wage campaigners who are delighted to have received the support which includes a $15,000 advertising credit to be used during 2015 to support their campaign.

And to our anonymous benefactor we have a message.

Thankyou so very very much.

BUT IT HASN'T FINISHED YET!

Now Please Help Make Scoop Mobile Friendly

When we surveyed our readers in January it was clear that making Scoop more mobile friendly was at the top of their list of improvements they would like us to make to Scoop. Some quotes from survey responses:

"The website is clunky and out of date, and not mobile optimised."
"[Scoop is] hard to read on mobile and no RSS feeds."
"A Scoop news mobile app for both the Android and Apple stores."

Our log data shows that 30% of Scoop sessions are now coming from phones and tablets so it is indeed time for us to get with the mobile world.

Anticipating getting to the $50,000 target at which we have promised to "immediately BEGIN WORK on a responsive design ( i.e. mobile device friendly) refresh of the Scoop website " we are already in the process of lining up some expertise to help us in this area and hope to get this work started at the beginning of April.

How You Celebrate Reaching Your Pledgeme Target

As we approached the Pledgeme target Pledgeme's chief bottle washer, the inimitable Anna Guenther informed me that the thing I ought to do on reaching the target was to jump in the Wellington Harbour.

And as it is as a result of following Anna's advice that we have gotten this far in the first place, it seemed like the right thing to do. On hearing the news some good friends came along to watch and to record the event on their portable personal surveillance devices. Here's the video.

Thankyou again to all of those who have pledged.

And if you haven't done so already please do so.

And please everybody encourage your (facebook) friends, (email) family and (twitter) neighbours to do so also.

Always remember - when it comes to crowd funding - sharing is caring.

Kind Regards

Alastair Thompson
Scoop Editor & Publisher
Tuesday, 17 March 2015

Background To Operation Chrysalis

As announced on December 19th Scoop is seeking to transform itself into a sustainable community focussed platform to enable New Zealanders to build a news service which ensures they can participate in society on an informed basis during a period of serious disruption to traditional news models.

As part of this process we have put out a call for expressions of interest in from individuals and organisations in assisting Scoop in the following ways:

• Providing internet hosting services;


• Bringing new "entrepreneurial" vision and energy to the Scoop project;


• Ethical Investment & Sponsorship; and,


• Making a purchase of from Scoop's communications product range (Newsagent, Infopages and Advertising).

We would be very keen to hear from anyone who is keen to assist us in any other way also and the Operation Chrysalis team can be reached via chrysalis@scoop.co.nz.

ENDS

© Scoop Media

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