Chick billboards set to ruffle feathers

It¹s billed as a passionate and glamorous last ditch effort against battery hen cruelty in New Zealand. Four sensational high-profile television personalities will appear up-front and personal on billboards being erected this weekend in defence of New Zealand¹s 2.8 million battery hens.

Charlotte Dawson, Aja Rock, Nicky Watson and Eva the Bulgarian recently posed together for top celebrity photographer, Monty Adams, wearing fake feathered bras in support of SAFE¹s campaign against battery cages. Since a current affairs programme last week that highlighted the cruel practice of battery hen farming, SAFE has been inundated with offers of sponsorship and support.

SAFE¹s veteran campaigner, Hans Kriek, who has spent the past 18 years fighting for battery cages to be banned, is ecstatic at the level of support from New Zealanders.

"Some would argue eighteen years campaigning for hens is a waste of time, but with a majority of New Zealanders now calling for a ban on battery cages, it¹s been worth every minute. We have been flooded with supportive calls from businesses, retailers, consumers and the media. I think the only ones not contacting us are those who keep their hens in cages!" says campaign director Hans Kriek.

Speaking to the Woman¹s Day, Charlotte Dawson said "Once I looked into battery hen farming and saw what was being done I realised it was completely evil and archaic, especially in New Zealand where we have beautiful farms and a government and animal welfare system that must care. I was really horrified and outraged to see that there isn¹t that care and priority. So we decided to put on feathery bras and do something about it."

"The billboards look fantastic and will surely ruffle feathers within the egg industry. It¹s certainly a robust message of compassion designed to be eye-catching and striking. We are thankful to everyone who has made this possible, particularly the four women who have also financially contributed towards the campaign", says Mr Kriek.

Five fully sponsored billboards, including a massive 12 x 3 metre hoarding, will be erected this weekend in Auckland and Christchurch, giving motorists an up-front look at Œchicks against chick cruelty¹.

© Scoop Media