Media Release – for immediate release

2 August 2006

Safe Travel campaign a hit

The Ministry of Foreign Affairs and Trade’s new Safe Travel campaign is proving a big hit, with more than 13,000 individual website visits in its first six weeks.

The new website (www.safetravel.govt.nz), launched in mid-June, has already received more than 13,000 unique visitors who have viewed almost 120,000 pages. Over 140,000 Safe Travel brochures have also been distributed directly to the travelling public via passport mail-outs, insurance companies, travel agents and embassies.

The website is packed with useful, easy-to-read travel information, including country travel advice, safe travel tips, and links to useful websites. It also links to a registration database that over 6,500 travellers have already taken advantage of, enabling New Zealanders to easily register their travel details so they can be quickly contacted in an emergency if they are travelling or living overseas.

The Safe Travel campaign has been developed by the Ministry of Foreign Affairs and Trade with the support of travel agents, insurers and airlines. The campaign aims to make good preparation standard practice for travelling New Zealanders.

ENDS

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