MEDIA RELEASE 09 May 2007

“Eat your greens”
Share the gift of motherly advice this Mother’s Day

Our mums have always been there for us and are quick to pass along sage advice like ‘eat your greens’, ‘wash behind your ears’, and ‘get a good education’.

This Mother's Day you can show mum that you took her words to heart by passing on the message to children in need. ChildFund’s ‘Gifts That Grow’ catalogue offers a selection of truly meaningful gifts that you can purchase on behalf of your mum.

For example, buying a vegetable garden starter kit for another mum in a developing country will make sure she can tell her own children to eat their greens all year round.

For just $22, the gift of a vegetable garden starter kit will not only help a family fight malnutrition, but will also put them on the path to self-sufficiency. Over time it will provide the opportunity for a new income stream to support the family and to strengthen the entire community.

The ChildFund ‘Gifts That Grow’ catalogue has a range of gifts to suit your mum’s favourite homily. For example, the mother who always made you do your homework, and encouraged you to get a good education would appreciate you buying school equipment for a child in East Timor on her behalf. The gift of an education will grow a child’s self-esteem and opportunities for the future.

For the business-focused mum, who impressed upon you the importance of financial independence, you could consider a manual sewing machine for a woman in India. This gift of income generation will enable the woman to support her family and take the first steps out of poverty.

The ChildFund ‘Gifts That Grow’ catalogue contains many other great Mother’s Day gift ideas including options for nurturing mums passionate about well-being, mums concerned about nutrition and mums who encouraged you to be prepared. For further information about ChildFund’s ‘Gifts That Grow’ see www.childfund.org.nz.

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‘Gifts that Grow’ are perfect as Mother’s Day gifts and help children and families in need. Gift options have been included to suit every budget:

“Eat your greens” Mum
For the passionate gardener and cook - gift ideas that will feed and sustain.
One garden hoe $15
One vegetable garden starter kit $22
One vegetable garden $1,950
High-nutrition biscuits for up to 30 children in Sri Lanka $44
Bag of Unimix formula for malnourished children in Kenya $110
Food assistance – One month’s supply for ten children $440
Water well - Clean water for a community in India $1,100

“Get a good education” Mum
For the mum who’s always believed that a good education is the best foundation in life.
School equipment for a child in East Timor $22
15 packs of coloured pencils for a school in Uganda $35
Books for a girls resource centre in Kenya $80
A scholarship for a girl to attend for one year in Ethiopia $220
A teacher’s salary for one year in Sri Lanka $660

“Get a good job” Mum
Gift ideas that will strengthen the economic independence of families and their communities.
10 Baby Chickens for a family in Sri Lanka $25
One Sheep to help a farmer in Uganda $45
One Goat for a family in Indonesia $90
One dairy cow for a family in Ethiopia $1,100
Two dairy cows and milking shed for a farm in Sri Lanka $3,310

One manual sewing machine for a woman in India $100
Employment training & tools for youth in East Timor $220

“You’ll catch a cold” Mum
For the mum who soothed your bumps and bruises and nursed you through countless coughs and colds. Nurturing gift ideas that will foster good health and well-being.
Malaria medication $55
Training five health workers for maternal care in Kenya $220

“Always be prepared” Mum
For the mum who was great in a crisis and urged you to be prepared for any eventuality.
Hygiene kit for a child in Uganda or Thailand $22
Emergency shelters for a displaced family in Sri Lanka $440

ChildFund New Zealand

ChildFund New Zealand is an international child development organization which works in 54 countries, assisting 11.4 million children and family members regardless of race, creed or gender.

ChildFund New Zealand, a member of ChildFund International works for the well-being of children by supporting locally led initiatives that strengthen families and communities, helping them overcome poverty and protect the rights of their children.

ChildFund's comprehensive programs incorporate health, education, nutrition and livelihood interventions that sustainably protect, nurture and develop children. ChildFund works in any environment where poverty, conflict and disaster threaten the well-being of children.

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