MEDIA RELEASE

June 25, 2008

Celsias launches green network and issues cheerful challenge to companies

One of the world’s top climate change websites, Celsias.com, launched a cool new look and features this week, and issued a cheerful challenge to companies.

“We invite companies to build their ‘green’ credentials by putting their climate change projects on Celsias and allowing the discerning Celsias community to gauge how ‘green’ they really are,” says Wellington-based Celsias CEO Nick Lewis.

Celsias is the first online destination where people and companies can create, join or sponsor projects that combat global warming. Celsias is recognized as one of the world’s most authoritative climate change websites, and has now launched a revamped version that wants to encourage corporations to be more transparent with their eco-friendly projects.

Companies use Celsias to profile their corporate social responsibility via the actions they take. “Many companies are changing their culture, their fundamental DNA, and acting in a more socially responsible way. We offer them the opportunity to demonstrate their climate friendly actions on Celsias. Rather than just talking about how green they are, the discerning Celsias community will judge, and encourage, the positive actions that those companies are taking,” explains Lewis.

The site will continue to offer articles on climate change, and is also trying to foster a community of individual activists looking to create their own ‘green’ projects.

In the new Action section, members can create a group around doing something simple to help the environment such as “Choose products with less packaging”. Members can also commit to participating in each action, and the most popular (and most worthwhile) actions will rise to the top of the list.

The Projects section offers a number of more well-defined goals. Here, individuals and companies can list their eco-friendly activities, along with contact information for other members who would like to get involved.

The Organisations section offers large companies a place to showcase their ‘green’ projects.

“This is not a place for companies to pitch their eco-friendly products but rather a place for them to keep members of the community updated on projects that might not otherwise get much press. Companies are looking for ways to promote their eco-friendliness, and a public website with a large ‘green’ community is a far better platform than each of them trying to create their own small green social networks from their corporate websites,” says Lewis.

The Times newspaper in the UK recently named Celsias one of the world’s top five climate change websites. Regular contributors to Celsias include renowned environmental writers George Monbiot of the Guardian newspaper and Lester R. Brown of the Earth Policy Institute in Washington, DC. The Wall Street Journal has also said it reads Celsias daily.
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About Celsias
Founded in 2006, Celsias (www.celsias.com) helps ordinary people do extraordinary things by creating, joining and sponsoring climate change projects. Celsias is already recognized as a leading climate change website with writers and readers in more than 120 countries. Web traffic to Celsias.com grew at a compound growth rate of 65% per month during the first 14 months of operation.

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