Never Ever Shake a Baby Campaign - Info Pack
Protecting our most vulnerable infants
KEY
MESSAGES
• Every year Child, Youth and Family sees thousands of babies and children who have been harmed by the people who are supposed to care for them.
• Last year alone just over 49,000 reports of concern were serious enough that they needed to be followed up by Child, Youth and Family.
• Of these, there were almost 20,000 confirmed occurrences of abuse against a child or young person.
• Last year, 2,855 children were physically abused, 1,126 were sexually abused, and a staggering 15,615 were damaged through emotional abuse or neglect.
• Last year 248 children ended up in hospital as a result of abuse.
• Between 2002 and 2006 38 children died – that’s an average of seven per year.
• The effects of abuse is lifelong and devastating, both for the children and their families.
• Last year 3,456 children under the age of two were abused, either physically, emotionally or sexually, or through neglect.
• Last year 75 babies were hospitalised as a result of abuse. That is on average one every five days.
• Around 23 babies each year are hospitalised because of being shaken.
• We are calling on every New
Zealander to play a role in protecting vulnerable infants.
To begin with we are:
o Setting up better data
and monitoring systems
It’s hard to get an accurate
picture about the abuse of under-2s. Police measure one
thing, CYF measure another and hospitals measure other
things. Officials will work together to develop an agreed
protocol for collecting information so we can benchmark
where we are starting from and measure how we’re
doing.
o Launching the Never Ever Shake a Baby
Campaign
The last campaign was 15 years ago. We will
launch a multi-media awareness campaign to get the message
out that you must never, ever shake a baby.
Child Youth
and Family will also provide support for a pilot shaken baby
prevention programme through Auckland District Health Board.
It aims to make sure all new parents get the “never shake
a baby” message before leaving hospital.
o Piloting a
First Response community abuse prevention trial
This will
be a new community-based service to follow up on families
with under-2 year olds where there’s been a domestic
violence incident. The Auckland City trial will include the
suburbs of Panmure, Onehunga and Grey Lynn. It’s
anticipated 700 children will be supported through the
pilot.
o Provide extra hospital support
Under a
Multi-Agency Safety Plan, medical staff, police and social
workers will work on how best to protect a hospitalised
child upon their release. We will also put extra Child Youth
and Family social workers into the main hospitals. Currently
there’s just one CYF social worker at Starship
Hospital.
o Long term solutions
The Minister for Social
Development will be pulling together an Independent Experts
Forum to look research and programmes worldwide to see
what’s working and possible long term solutions.
FACT
SHEET
Multi Agency Safety Plans
All children and young
people admitted to hospital as a result of abuse will have a
multi agency care plan before they leave hospital.
Police, CYF and health professionals will agree on a
plan which will include:
• who will care for the child
• identify and respond to their health
needs
• identify what other support is necessary and
how it will be provided
• clearly define the roles and
responsibilities of professionals
• how monitoring
will occur.
Child, Youth and Family policy will be amended
to make these multi-agency safety plans compulsory for
children who are hospitalised for abuse.
Child, Youth
and Family agreements with District Health Boards and Police
will be strengthened to include multi-agency safety plans.
Child, Youth Family Social Workers in
Hospitals
Child, Youth and Family social workers will be
based in key hospitals.
Currently only Auckland’s
Starship hospital has a Child, Youth and Family social
worker based fulltime there.
A dedicated Child, Youth and
Family social worker will be attached to Counties Manukau,
Waikato, Wellington, Christchurch and Dunedin
hospitals.
In addition to the work they currently do in
helping to protect children, they’ll liaise closely with
hospital staff and the families of hospitalised under-2s. It
is hoped the five social workers will be in place by the end
of the year.
First Response trial
Each year Child,
Youth and Family receives about 51,000 notifications from
Police. When Police attend a family violence call-out and
there are children in the home they notify Child, Youth and
Family. This is approximately half of all notifications
received by CYF.
Currently more than 40,000 of these
receive no follow up as they are low-level incidents.
However we know some of these are precursors to child abuse
events, so we’ll engage with NGOs to follow up these low
level reports. The First Response trial will see Shine
(Safer Homes in New Zealand), an Auckland community family
violence prevention group, provide a crisis service for
families who have had Police attend family violence
call-outs.
The First Response service will
involve:
• a Shine community social worker visiting the
family as quickly as possible after Police attend an
incident
• assisting the adult victim to develop a
safety plan for themselves and children
• making
referrals for the adult victim, child and/or perpetrator to
appropriate services or programmes
• making a referral
to Child, Youth and Family if a statutory service is
required
• the provision of information to
families
• initially the trial will involve the Grey
Lynn, Panmure and Onehunga areas of Auckland. We anticipate
around 700 children under two will be covered.
Children
living in homes where there is intimate partner violence are
seven times more likely to suffer physical abuse, and six
times more likely to suffer incest.
The trial will
begin in November 2009, and will be evaluated closely to see
if it makes a difference to child abuse rates in the
area.
Independent Expert Forum
The Minister
for Social Development is setting up an Independent Experts
Forum which will bring together key players in the field of
child abuse to focus on how to prevent child abuse in New
Zealand.
The experts will spend two days exploring ideas
and solutions to addressing the unacceptably high rate of
child abuse and neglect.
The forum, hosted by the
Children’s Commissioner John Angus and chaired
independently, is aimed at providing Ministers with the best
advice on priority areas for investment and abuse prevention
programmes.
Data Monitoring
Currently, government
agencies collect child maltreatment data for different
purposes, which means there’s not always a perfect match
and sharing of data can be complicated by this. For
example, agencies may:
• collect different
information
• use different definitions of child
maltreatment and its severity
• use different periods
of time
• use different coding and ways of
reporting.
We do have good data on the number of child
deaths from abuse and neglect, but for other levels figures
are more confusing.
To make serious improvements we need
clear measurement tools. MSD will work with other agencies
to improve the collection and recording of information to
ensure that the right data is available for the right
agencies at the right time, and that we can measure
improvements over time.
‘Never, Ever Shake a Baby’ campaign
The information campaign is aimed at
ensuring that all New Zealanders understand that you should
‘Never, Ever Shake a Baby’.
Health professionals,
educators, and key organisations in the community who
interact with new parents and caregivers will be armed with
information and resources on shaken baby syndrome.
It
is also aimed at getting communities, neighbourhoods and
families spreading the message.
The campaign will begin
by November 2009.
Auckland DHB Shaken Baby Syndrome Prevention Programme Pilot
Child, Youth and Family is
supporting a ‘Shaken Baby Prevention Programme’ being
developed by the Auckland District Health Board, led by Dr
Patrick Kelly, New Zealand’s leading child abuse
paediatrician. The programme is based on an American model,
which is shown to reduce shaken baby rates by 40%.
This
will involve staff talking to new parents in the Auckland
District Health Board region about the dangers of shaking
babies and providing information about the consequences of
Shaken Baby Syndrome. The programme will reach up to 5,000
new parents each year.
The ADHB programme will be
tailored so it is relevant to a New Zealand audience.