Council boosts support for film industry

Auckland City Council is increasing funding for Film Auckland. The City Development Committee yesterday decided to increase the contribution to the film industry body from $45,000 in 2009/2010 to $150,000 for 2010/2011.

“This is about tangibly supporting a local film industry that for years has punched above its weight, providing the means to harness the potential of local talent and maximise the benefits of the city’s unique landscape and climate,” says Mayor of Auckland City Hon. John Banks.

The funding agreement with Film Auckland will be supported through the council’s discretionary and contestable economic sponsorship budget and is currently allocated for one year. This will give Film Auckland enough time to finalise long-term funding arrangements following the transition to Auckland Council.

“It is important that we keep up the momentum so that Film Auckland can continue their incredible work of positioning Auckland as an international screen production destination so that Auckland can continue to benefit from the significant economic rewards brought about by this,” says Mr Banks.

Film Auckland, with support from Auckland City Council, has led the growth of the Auckland screen production industry from $448 million in gross revenue in 2006, to $878 million in 2008. [This does not include associated spending through hospitality, retail and tourism]. In addition, employment within the industry has grown by almost 80 per cent from 1729 in 2006 to 3094 in 2008. Eighty-eight per cent of this growth came directly from the Auckland region. Additional employment opportunities are also created in supporting industries such as hospitality, tourism and the wider creative sector.

New figures highlighting the economic impacts of the film industry are expected to be released this year.

“The support provided by Auckland City Council at both a funding and policy level has helped Film Auckland to attract greater numbers of international productions, grow what has become a sustainable local industry and maximise the significant economic benefits that have resulted from Auckland becoming an international screen production destination,” says Michael Brook, Executive Manager of Film Auckland.

The funding increase goes to council for endorsement at the end of May.

The council is also close to finalising the Auckland City Council Film Protocol which aims to create a more film friendly city. The final stage of consultation is currently taking place with the film and television industry with the expectation that the protocol becomes active in July.

ENDS

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