Roy Morgan: National Increases Lead Over Labour

Thursday, 26 July 2012, 11:00 am
Article: Roy Morgan Research

1. New Zealand: National (47.5%, Up 2%) Increases Lead Over Labour (30%, Down 2.5%)

2. ‘Buying, Selling and Shopping’ largest growth of Internet activities in New Zealand

3. Australian workers tune in to Commercial Radio

4. TV still dominates for kids but shift to interactive devices continues

NATIONAL (47.5%, UP 2%) INCREASES LEAD OVER LABOUR (30%, DOWN 2.5%)

Today’s New Zealand Roy Morgan Poll shows a gain in support for Prime Minister John Key’s National Party 47.5% (up 2% since June 25 — July 8, 2012). Support for Key’s Coalition partners has barely changed with the Maori Party 1% (unchanged), ACT NZ 1% (up 0.5%) and United Future 0.5% (unchanged).

Support for Labour has fallen 2.5% to 30%, Greens are 11% (down 2%), New Zealand First 5.5% (up 1%), Mana Party 0.5% (unchanged), Conservative Party of NZ 3% (this is the first time the New Zealand Roy Morgan Poll has measured support for this new party) and Others 0% (down 3%).

If a National Election were held today today’s New Zealand Roy Morgan Poll suggests an election result would be ‘too close to call’.

Click for big version.

“Today’s New Zealand Roy Morgan Poll shows National 47.5% (up 2%) with an increasing lead over the main Opposition Labour Party (30.5%, down 2.5%).
“This New Zealand Roy Morgan Poll shows for the first time support for the Conservative Party of New Zealand (3%). The Conservative Party polled 2.65% at the 2011 New Zealand Election — the fifth highest of any party, although it failed to gain any seats in Parliament. The Conservative Party is more closely aligned to the National Party than the main Opposition Labour Party.”

Full Tables & Details: http://www.roymorgan.com/news/polls/2012/4807

‘Buying, Selling and Shopping’ largest growth of Internet activities in New Zealand

In the last two years the number of New Zealanders using the internet for any kind of online activity has increased from 81% to 85%. More than 3 million New Zealanders aged 14+ now do some kind of online activity in an average four week period, according to the latest Roy Morgan Single Source data for the 12 months to May 2012.

While it’s not surprising that ‘Communication’ and ‘Research & Information’ are the most popular online activities, it is noted that the ‘marketplace’ type of activities i.e. ‘Buying, Selling, Shopping’ has shown the most dramatic increase in recent years.

Just over half (51%) of New Zealanders 14+ now do one or more ‘Buying, Selling, Shopping’ activities online in an average four week period. This is a dramatic change considering that only two years ago the figure was 30%.

Internet activities done in an average four week period

Click for big version.

Click for big version.

Pip Elliott, General Manager (New Zealand), Roy Morgan Research says:

“The number of people using the internet to research products and services represents a huge opportunity for brands. Online is now a key source for consumers seeking information on products or services to buy, and for many it is now the destination for all pre-purchase research.

“This has real implications for marketers in terms of understanding the consumer’s path to purchase and the roles that the internet plays throughout this process — from pre-purchase research, to buying, to posting product reviews online and facilitating word-of-mouth via social media.

“Building a strong brand is now more important than ever, to help drive consumers to seek out your products/services in the online marketplace. Of course, brand’s online presence is critical, but perhaps more so is the need for a brand to already be in the consumer’s consideration set prior to commencing any product research.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1746

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan New Zealand Media & Communications Profiles” — visit the Roy Morgan Online Store.
For the latest detailed “Roy Morgan New Zealand Internet Profiles” — visit the Roy Morgan Online Store.

Australian workers tune in to Commercial Radio

On a normal weekday, Australians 14+ who are employed are more likely to be heavy commercial radio listeners, compared to those who do not work.
More than 16% of all Australians who work (full-time or part-time) listen to three or more hours of commercial radio on a normal weekday, compared to 13% of non-workers, according to Roy Morgan Single Source data for the 12 month period to March 2012.

Incidence of heavy commercial radio listening on a normal weekday (3+ hours per day)

Click for big version.

George Pesutto, General Manager — Media & Communications, Roy Morgan Research says:

“Even with the range of media options available that can provide us with information and entertainment during the daily commute, it seems that commercial radio is a likely companion for the trip to and from work each day, especially for those who travel a bit further to get to work.

“Commuters who travel more than 20km to work also spend more time listening to the radio, which points to the enduring popularity of the ‘Breakfast’ and ‘Drive’ radio sessions.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1747

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan Consumer Profiles” — visit the Roy Morgan Online Store.
For the latest detailed “Roy Morgan Media Profiles” — visit the Roy Morgan Online Store.

Australia: TV still dominates for kids but shift to interactive devices continues

These days Young Australians (aged 6-13 years old) spend less time watching TV than they did five years ago, however young people still spend around 14 hours in an average week watching television — well ahead of any other activity. These findings come from a major study of Young Australians’ media habits and activities conducted throughout 2011.

Other activities that occupy kids’ time include playing with and talking to friends (9.8 hours per week), using the Internet (8 hours), watching videos and DVDs (4.7 hours) and playing sport (4.7 hours). The ever-present homework continues to occupy about three hours of kids’ leisure time each week.

Children’s time spent in 2011 compared to 2007

Click for big version.

John La Rosa, Industry Director — Agencies, Roy Morgan Research, says:

“Kids are starting to swap the TV screen for the computer screen. The internet is becoming an ever increasing part of a child’s life, with social activities like talking or playing with friends and playing a sport, are both on the decrease. Nearly 81% of Kids aged 6-13 years access the internet at home with 65% also accessing the internet at school.

“When asked if they would rather play computer games than play outside 28% of kids said yes. This increases to 36% if you ask just the boys and 43% for boys aged 6-7.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1748

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan Understanding Young Australians Report” — visit the Roy Morgan Online Store.

ENDS

© Scoop Media

Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

Contact Roy Morgan Research

• Website - www.roymorgan.com