Scoop has an Ethical Paywall
Twitter, Comcast, and the Future of TV
You Have to See It to Believe It
Twitter, Comcast,
and the Future of TV
Joel Espelien, Senior
Analyst
December 12, 2013
Sometimes, important stories just get overlooked. And so it was a few months back when Twitter and Comcast announced their new collaboration around the "See It" button. As TDG Members and regular readers will know, I believe Twitter and TV were made for each other. As I wrote earlier this year in a longer report, "Social TV has become a Twitter phenomenon."
The question, of course, is whether all of the social chatter about TV shows actually result in additional viewers for those shows. Comcast's "See It" initiative, in which Xfinity TV customers will have one-click access to certain NBC shows right from the Tweets about those shows, is an admirable attempt to answer this question. I predict we will see more such Twitter integrations in 2014, as MVPDs and content owners alike standardize their social efforts on Twitter's platform.
Two thoughts on why this matters.
Continue reading
ends
Gordon Campbell: On The Hikoi Aftermath
Helen Clark Foundation: Helen Clark Foundation Calls For Political Action To Reduce The Prevalence Of Junk Food And Improve Health Outcomes
Justice Committee: Further Decisions About Submissions Process For The Principles Of The Treaty Of Waitangi Bill
Infrastructure New Zealand: Single Agency Needed To Coordinate Climate Adaptation And Recovery
Free Speech Union: Fair Digital News Bargaining Bill Likely To Restrict Access To Information, Polling Shows Most Oppose
Auckland Transport: Driver Safety Screens Now Rolling Out Across Auckland’s Bus Fleet
People Against Prisons Aotearoa: 'Expect Resistance' - Community Group Pushes Back Against More Cops With Guns
