Kellogg cereal donations help the Sallies feed those in need

Kellogg New Zealand commits 64,000 serves of breakfast cereal during World Food Day

Coinciding with World Food Day this year, Kellogg New Zealand and The Salvation Army are reaching out to less fortunate Kiwis with the donation of 64,000 serves of breakfast cereal.

The Salvation Army’s nine Auckland centres will be taking delivery of the donation from Kellogg NZ this week to be distributed to the needy via food parcels – with Kellogg New Zealand employees volunteering to assist in packing them.

The aim of World Food Day is to focus worldwide attention on the fight against hunger and is marked every year on 16 October.

The donated Kellogg products will go into food parcels that last year were distributed to 29,000 Kiwi families and individuals through The Salvation Army’s food banks.

Major Pamela Waugh, Secretary of Social Services for The Salvation Army, says demand for food parcels has increased over recent years.

“The support of organisations such as Kellogg who provide ongoing donations to supplement our food banks, particularly during our peak demand periods, makes a real difference to our ability to help families in need.

“During winter months, our public donations tend to reduce just at the time that our clients need food parcels the most, so we greatly appreciate all donations received to replenish our stocks,” explains Major Waugh.

Each year, The Salvation Army helps more than 120,000 Kiwis in need with practical assistance and a wide range of advice and support to help overcome specific problems and move clients towards financial and social independence.

Globally, Kellogg is actively involved in assisting those in need, says Julian Ng, marketing and innovation manager for Kellogg New Zealand.

“Kellogg has global initiatives in place to help address hunger relief, from stocking community food banks, supporting community breakfasts and food distribution for hungry families, to helping school-age children worldwide get the breakfast they need to succeed.”

“We’re proud to be able to play our part in New Zealand, and we’ve had no shortage of volunteers to help pack food parcels at The Salvation Army’s centre in Papakura on October 16.”

In the past three years, Kellogg New Zealand has donated more than 500,000 serves of breakfast cereal to The Salvation Army. It also donated $50,000 towards the Christchurch earthquake appeals and provided four pallets of cereals to The Salvation Army’s Christchurch food bank.

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