Glassons Blasted Again, This Time For Glamourising Animal Cruelty
New Controversy For Clothing Store

Clothing brand Glassons have found themselves embroiled in another controversy after launching a new advert featuring a girl riding a bull. Animal advocacy organisation SAFE have asked them to remove the ad immediately as it glamourises animal cruelty.

The latest criticism comes after last week’s public apology from Glassons following their use of skinny mannequins with their ribs showing.

“It seems their marketing department still hasn’t got it right,” says head of campaigns Mandy Carter. “We’re really disappointed to see Glassons glamourising the abuse of animals – because that’s exactly what rodeo is.”

SAFE says that rodeos are cruel, outdated spectator entertainment that subject animals to deliberate fear, stress and torment. Glassons has received hundreds of complaints on their Facebook page but so far has refused to remove the ad.

“Strong, independent women as depicted in the advert would not hurt animals for fun,” says Ms Carter. “SAFE has received many complaints about the ad and it’s clear that many people find this advert highly offensive. I am in no doubt that this is going to lose Glassons many customers."

“The reality of rodeo is scared calves, rodeo horses thrashing into fences and bulls stressed from people riding on their backs. We hope Glassons will listen to their customers and take action to remove this advert.” says Ms Carter.

SAFE is committed to raising public awareness of rodeo cruelty. The New Zealand rodeo season begins this weekend in Winchester.

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