New and returned Kiwis flock to Auckland

Auckland is the main landing point for new and returning New Zealanders but many would prefer to live elsewhere in the country, a new survey reveals.

The 2015 Kea/Colmar Brunton Every Kiwi Counts survey included repats (returned New Zealanders) and friends of New Zealand, who were not born Kiwis but have a strong connection to this country.

It found that about half of repats and friends of New Zealand currently living here reside in Auckland.

However, when asked where in New Zealand they would ideally like to live, all else being equal, only three out of 10 current residents chose Auckland.

Kea Global CEO Craig Donaldson says the survey shows the drawing power of large cities like Auckland.

“For many Kiwis returning from overseas, Auckland offers the best job opportunities and with one-third of New Zealand’s population, there could be family connections that make it an obvious choice.

“Auckland is also home to numerous educational institutions which attract international students from around the world. Kea is working closely with Education New Zealand to harness the potential of these connections.”

Wellington was the next biggest centre for repats and friends of New Zealand, home to 13 per cent of respondents, followed by Canterbury with 11 per cent.

The results were quite different when people were asked where they would like to live, with the Bay of Plenty, Northland, Nelson and Otago all increasing compared to their actual numbers.

Just 4 per cent of respondents currently live in the Bay of Plenty, but 12 per cent said they would like to live there, second only to Auckland.

Northland was a popular choice for repats (10 per cent) but not friends of New Zealand (3 per cent).

The reverse was true in Nelson, which 8 per cent of friends of New Zealand named as their ideal place to live compared to 3 per cent of repats.

Colmar Brunton CEO Jacqueline Farman says the Every Kiwi Counts survey shows the lifestyle of the provinces still appeals to many Kiwis and friends of New Zealand.

“Often people live in the main centres out of necessity, but with technology and the nature of work changing, more people are able to work remotely. The number of retired people is also increasing as the population ages.

“These trends could provide a boost to the regions, which offer a lifestyle that is attractive for many Kiwis and those who have moved here from other countries.”

ENDS

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