Outcome of look into survey questions
23 July 2019
Deputy State Services
Commissioner John Ombler has today announced the outcome of
an examination of what led Inland Revenue to commission a
public poll that included a question about the political
leanings of taxpayers.
In early February 2019 the media reported that Inland Revenue (IR) had, in an online survey about trust in IR and the tax system, asked a question of respondents about their political leanings.
The Minister of State Services, the Hon Chris Hipkins, asked the Commission to examine what happened and to provide an assurance that the principle of political neutrality is understood within IR.
The Commission looked at the Inland Revenue matter and also asked other government departments to review their surveys, polls and equivalent research over the last five years. They were asked to look for any questions that could potentially be perceived as being politically motivated. Three questions were identified as cause for concern in Mr Ombler’s report:
1. People often
indicate their political affiliation along a spectrum of
left and right. Using this divide, where on the spectrum
would you place yourself? (from 0 to 10). [The question
asked by IR].
2. Please indicate where on the
political spectrum you perceive yourself to be on a scale
ranging from 1 (extremely liberal) to 7 (extremely
conservative). [Department of Conservation (DoC), in
conjunction with Manaaki Whenua – Landcare Research, asked
this question in an online survey in September
2017].
3. How would you describe your current level of
positivity towards the Government?” (Extremely positive,
positive, indifferent, negative or extremely negative).
There was also a free text box where respondents could
indicate reasons for their answer.
[Statistics New Zealand asked this question in
survey that was largely conducted by phone in
November 2017 and March 2018].
The three
agencies have since reviewed their policies for approving
and outsourcing surveys, reminded their staff about the
importance of political neutrality and implemented other
recommendations in their respective investigation reports.
The Commission has today published those reports.
There was no evidence of
political motivation. In each case, the public servants were
motivated by academic rigour, believing the questions should
be included to achieve their department’s legitimate
objectives. New Zealand and international research suggested
the questions be asked to ensure a more robust, complete
result. IR wanted to understand how best to maximise trust
in the tax system, DoC wanted to better understand opinions
on pest control and Stats NZ wanted to develop an effective
marketing campaign for the 2018 Census.
However, Mr
Ombler said it was disappointing the agencies either did not
identify, or address, the risk of creating a perception of
political bias.
“I don’t doubt research on these
surveys shows the results might be more meaningful in a
broad sense if questions of a political nature are included,
but this cannot be at the expense of political neutrality,
which is the overriding consideration in the Public
Service,” said Mr Ombler.
“I’m disappointed this has happened. It is never okay for a government agency to seek or collect information on the political leanings or party affiliations of citizens. The three questions asked were ill-judged, inappropriate and had the potential to undermine the principle of political neutrality.
“It is disappointing political neutrality was not front and centre of the work and thinking behind these surveys. Someone should have asked the question.”
Mr Ombler said government agencies must also ensure contractors and consultants, who are an extension of the Public Service, were aware of the principle of political neutrality.
“You cannot contract out the code of conduct,” said Mr Ombler.
While the incidents were isolated and not politically motivated, they have served as a timely wake up call. The Commission has taken the following steps to tighten checks and balances across the system:
• Written to public service chief
executives, requiring them to ensure all public surveys
undergo a specific check for political
neutrality.
• Written to the Government’s functional
lead on procurement, Ms Carolyn Tremain, asking her to work
with agencies to improve procurement and ensure the
principle of political neutrality is part of any discussions
or engagement with businesses who provide survey design
services to government. This is important because in all
three cases, agencies engaged external contractors who
either drafted or were heavily involved in drafting the
original questions.
• Written to the Public Service
functional lead on data, Ms Liz McPherson, asking her to
work with the data community across government to ensure
that the risk of public surveys undermining the principle of
political neutrality is well understood throughout the
system.
Mr Ombler’s letter
to the Minister provides assurance that the principle of
political neutrality, which is to be embedded in the new
Public Service Act, is well understood and will be observed
going forward.
Ends