Rugby websites scrum together

Thursday, 23 October 2003, 9:33 pm
Press Release: www.hitwise.co.nz

Auckland, 23rd Oct 2003; Hitwise, the worlds leading online competitive intelligence service, has reported that New Zealand Internet users visiting rugby union related websites has intensified dramatically over the past 5 weeks.

New Zealand visits to rugby union websites have increased by 440% during this period demonstrating that fans are keeping up to date with the latest happenings at the 2003 Rugby World Cup.

According to Hitwise, over the past week New Zealand Internet users viewed approximately 97 different rugby union websites, of which 47 were of these were New Zealand based websites.

Although the online rugby union online category increased dramatically, almost 71% of visitors to these websites went directly to the top 3 Rugby Union websites.

These websites were: ONE World Cup - http://oneworldcup.nzoom.com/ - 32.8% market share New Zealand All Blacks - http://allblacks.xtra.co.nz/ allblacks.xtra.co.nz - 25.43% market share Rugby World Cup 2003 - International - http://www.rugbyworldcup.com/ - 12.71% market share

Last week, the top website in this category was oneworldcup.nzoom.com. The ONE World Cup website features a range of news, information, background details, team information, results, fixtures and competitions related to the 2003 Rugby World Cup.

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Fast moving websites within the rugby union category last week were: live.planet-rugby.com - live.planet-rugby.com : Last week 35th position, this week 15th position Scrum.com Betting - rugbyworldcup.bestbetting.com : Last week 30th position, this week 16th position Waikato Rugby Union - www.mooloo.co.nz : Last week 28th position, this week 17th position

About Hitwise

Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing corporate marketers with real-time insights into their online competitive environment. Via a combination of ISP data partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25 million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 300,000 of the world's most popularly visited websites, Hitwise is able to offer a daily analysis of over 150 vertical markets in each country of operation. Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in New Zealand, UK, US, Hong Kong, Australia and Singapore.

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