Redefine style: VAIO L series is the new must-have

Media Release

Auckland, 16 February 2007

Redefine style: VAIO L series is the new must-have homeware

Sony creates an iconic design to revolutionise home computing

Auckland – 16 February, 2007 – A combination of cutting-edge design and inspired styling has resulted in the birth of Sony’s sleek new VAIO L series, a highly sophisticated all-in-one Panel PC that doubles as a state-of-the-art home entertainment system. Not a desktop and not a notebook, the VAIO L series will change the way design-conscious New Zealanders work and play on a PC.

A must-have for coolhunters and fashionistas alike, the unveiling of the VAIO L series is a landmark for the home computer as it finally finds itself in the realm of homewares.

Subtle yet highly enviable, its slick transparent design and polycarbonate frame ensure it blends in with any décor, whether it’s art deco, vintage retro, contemporary or minimalist. It has a super-slender form that is light, strong and durable, making it easy to carry anywhere. Simply fold up the retractable keyboard and use the carrying handle, making the transition from work-to-play hassle-free and simpler than ever before.

“Bringing to life an icon for the home was top of mind when designing the VAIO L series,” said October Conway, Senior Product Manager for VAIO at Sony New Zealand. “We threw away any preconceived ideas to develop a stylish form that fits perfectly into any room or environment and still looks fantastic. It truly is an extension of contemporary interior spaces and everyday lives, and has a design you can fall in love with.”

“By combining everything that’s good about desktop PCs and notebook PCs and putting them in a slim-line, stylish frame, means there is no need to have desktop computers, notebooks, MP3 players or CD players in your home – all you need is the VAIO L series,” October Conway.

No compromise on function or style

As a stereo, the VAIO L series can play your collection with phenomenal sound quality in any location, making music an integral part of your life.

The audio-operation buttons located on the side of the keyboard can be used conveniently whether the keyboard is opened or folded up. Once the keyboard is lifted to the screen, an elegant backdrop appears displaying the music function, a calendar and an alarm clock.

Keeping in touch with friends is also simple with the built-in MOTION EYE camera and microphone for video calls, while the crystal-clear 15.4” Wide Clear Bright LCD boasts sharp images and a dazzling array of colours, making work or play with the VAIO L series a truly enjoyable experience.

Leaving nothing to chance with its PC capabilities, inside the unique floating design resides the very latest in computing technology including an Intel® Core™2 Duo Processor for exceptional performance and the new Windows Vista™ operating system for more intuitive control.

Availability

The VAIO L series is available from Sony Style and selected Noel Leeming store. The VGCLA38G retails for $3,299.95.

Model

Description

Price

VGC-LA38G

Floating Design, 15.4" Wide Clear Bright LCD WXGA display, Intel Core 2 Duo Processor T5600 (1.83GHz), Unique SoundFLOW technology, 120GB HDD (Serial ATA), 1 GB DDR2 SDRAM, Windows Vista Home Premium

$3,299.95

ENDS

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