Changes in public's perception of the family pet

4 July 2007

Changes in public's perception of the family pet

Public perceptions of the family pet couldn't have changed more in the last 20 years, says registered veterinary specialist, Richard Jerram.

Richard, of Veterinary Specialist Group in Auckland, says pets have firmly secured their place within many families and the emotional bond between owners and their pets is getting stronger

"A couple of decades ago pets used to be considered somewhat of an expendable item, but nowadays there's no limit to what some families would spend to get Fido back on the road to recovery," says Richard.

According to Richard there are several possible reasons why this has happened, and one of them is the advancements in medical technology.

"Medical knowledge, and the technology driving our knowledge, has increased dramatically over the last two decades. There are many surgical techniques and technologies, such as ultrasound and MRIs, which were simply not around 20 years ago."

New Zealand Veterinary Association president, John Maclachlan, says the public also seem to have a greater awareness of the costs involved in animal healthcare.

"People seem to appreciate that medical work for animals costs money and, as a consequence, there is less surprise at the fees that may be incurred for sophisticated interventions."

Richard suggests the increase in the number of pedigree animals in New Zealand could also affect the amount people are willing to spend on their pets.

"If people have spent a large sum of money to buy a pet it may encourage a greater financial commitment to the animal's long-term wellbeing."

John says owners also have a greater awareness of what can be done for their pet.

"The internet allows them to search for information and this increase in knowledge, accurate or not, means owners are more likely to question a diagnosis or recommended course of action.

"All of which is great for the industry because it keeps veterinarians on their toes and continually learning," says John.

Richard, who is speaking at the NZVA conference in Christchurch tomorrow, says the conference is another opportunity for veterinarians and veterinary nurses to advance their knowledge by sharing information, techniques and experiences.

"It's a great chance to explain new technologies and learn from the experts to ensure we give animal owners the best options for care of the family pet."

The New Zealand Veterinary Association Conference is being held at the Christchurch Convention Centre, 95 Kilmore Street, Christchurch from 4 - 7 July.

ENDS

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