Small Business Feedback Drives Vostro Redesign

Small Business Customer Feedback Drives Dell Vostro Laptop Redesign

- Major step in expanding entire laptop portfolio by 50 per cent in 2008

- Thinner, lighter form factors

- More security features than comparable, competitive products¹

AUCKLAND, New Zealand, April 16, 2008 – Dell today announced its redesigned Vostro™ laptop line for small businesses, including the new 13.3-inch Vostro 1310 starting at NZD$1,199, plus delivery, and 15.4-inch Vostro 1510 starting at NZD$949, plus delivery. Products are available today in Europe, Middle East and Africa, followed by North and South America May 1, and Asia Pacific and Japan May 5. The company will also offer a redesigned 17-inch Vostro 1710 laptop in late May. For more information, visit dell.com/newvostro and Dell’s new small-business blog direct2dell.com/smallbusiness to join the conversation.

“Listening to customers and acting quickly on their feedback to improve our products and services sets Dell apart,” said Jay Turner, Dell Australia and New Zealand’s marketing director, Dell Small and Medium Business. “For example, customers told us in a recent global laptop study that data protection and pre-installed security software are, by far, the most important security features.

Robert Vinokurov, Dell’s Asia Pacific director for Vostro solutions commented, “They also said they wanted thinner and lighter machines, all at a good price. We paid attention.”

The new Vostro laptops deliver the following customer-driven features:

A sleek design, with slot load optical drive, that is thinner and lighter than previous generation Vostro laptops;

The display screen of the new Vostro 13.3-inch has 94 per cent the viewing area of a 14.1-inch model, yet weighs nearly 20 perc ent less;

Available with no trialware and free services including Network Assistant and PC TuneUp; and

Vostro 1310 and 1510 laptops offer more security features than comparable competitive products¹ with integrated fingerprint readers, Trusted Platform Module (TPM) 1.2 helping prevent unauthorised network access and data theft, and a cable lock slot. .

Small businesses are increasingly adopting laptops over desktop PCs. To address this shift and provide more choice to customers, Dell plans to expand its laptop portfolio by 50 per cent this year, to deliver the broadest product lineup in the company’s history.

In addition to investments in its laptop portfolio, Dell is expanding its services, server and storage offerings to meet the unique needs small and medium businesses.

Dell’s new services portfolio, ProSupport, gives customers the ability to customise and tailor services to fit their technical expertise and business needs.

Dell’s new PowerEdge R300 and T300 servers have industry-leading performance, memory and high-availability features so small and medium businesses no longer have to sacrifice server performance or reliability for an affordable price.

Through affordable iSCSI storage area network (SAN) solutions like the PowerVault MD3000i and Dell EqualLogic PS5000 Series, Dell is simplifying storage for businesses of all sizes.

Additional small business resources

Small Business 360 Mobility

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

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¹As compared to the HP 530, HP Pavilion dv2700t, Toshiba Satellite U300, Toshiba Satellite U305, Toshiba Satellite A200, Toshiba Satellite A205, Toshiba Satellite A215, the Acer TravelMate 4720, and the Acer Aspire 5720. As of March7, 2008.

ENDS

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