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TVNZ 6 And Doc Join Forces With Zoos
TVNZ 6 And Doc Join Forces With Zoos
Kiwi children
will be able to learn more about their local wildlife and
wild places during Meet the Locals Conservation Week
celebrations at Auckland Zoo on September 7 and Wellington
Zoo on September 14.
The events are the brainchild of the Department of Conservation (DOC) and TVNZ 6 Family, and an extension of the partnership they formed with the Meet the Locals television series.
The series, currently screening on TVNZ 6 Family, introduces viewers to New Zealand's native species - local plants, local animals and the local humans who love to look after them.
The Department of Conservation's General Manager of Marketing and Communications, Sue Paterson, said Meet the Locals had proved to be a fantastic way of engaging Kiwis in the importance of conservation, and their partnership with TVNZ 6 is helping DOC to reach a wider audience.
"Meet the Locals Conservation Week is another great opportunity to work with TVNZ 6 to extend the Meet the Locals message into the wider community. At the zoo events children and their parents will be able to learn more about their environment and its inhabitants and see species like kiwi and tuatara up close."
TVNZ General Manager Digital Services, Eric Kearley said partnerships such as the one TVNZ 6 enjoys with DOC were important in ensuring TVNZ's digital channels delivered local and relevant content.
"Our relationship with DOC has produced some fantastic local content for TVNZ 6 and helped spread the conservation message via television to young New Zealanders in particular. Celebrating Meet the Locals Conservation Week through the events at Auckland and Wellington Zoos is taking our partnership to another level by bringing the TV show to life."
Mr Kearley said TVNZ 6's partnership with DOC was possible because the two organisations measured success in terms of public value.
"We're hoping to develop more relationships with other like-minded organisations that share the same public value ethos," he said.
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