New Bento for iPhone and iPod touch Available

MEDIA RELEASE

New Bento for iPhone and iPod touch from FileMaker Available Now on Apple App Store

NZ$6.49 iPhone App makes on-the-go organization easy and fun; also syncs with Bento 2 for Mac desktop software

AUCKLAND, New Zealand – 6 May 2009 – FileMaker, Inc. today unveiled Bento for iPhone and iPod touch, the portable version of the popular personal database that’s as easy to use as the iPhone or iPod touch. With Bento for iPhone and iPod touch, it’s never been easier to organize all the details of a busy life – in one exciting new iPhone application. The new software is now available for download for just NZ$6.49 from the Apple App Store.

Start tackling any area of your busy business or personal life right away by adding information to any of the 25 built-in templates within Bento for iPhone and iPod Touch:

For Business: Issue Tracking, Time Billing, Customers, Expenses, Products for Sale, Inventory, Projects, Event Planning, Items Sold, and Equipment.

Personal Uses: Contacts, To Dos, Diet Log, Expenses, Classes, Recipes, Digital Media, Vehicle Maintenance, Projects, Home Inventory, Event Planning, Membership Lists, Notes, and Donations.

The new iPhone App also includes a Blank template for creating an unlimited number of customized templates.

More than a bare-bones database or super to-do list organizer or even a replacement for your built-in iPhone Contacts, Bento for iPhone and iPod touch links together your contacts and keeps track of anything from business-related sales to digital media and recipes. You can keep client information with you, organize an event or party, and make changes right on your iPhone or iPod touch that can also be synchronized* wirelessly with Bento 2.0v4 for Mac desktop software.

You can stay organized by creating “collections” (like playlists in iTunes) of records in any library. If you have a library of digital photos in Bento 2 for Mac, for example, you can create organized collections that store landscapes, animals or architecture favourites. If you have a library of tasks, you can create collections that store your work, personal and volunteer tasks.

Bento to Go
With Bento for iPhone and iPod touch, you can:

Start adding information into any of 25 pre-designed, ready-to-use templates that can be quickly customized with a few taps. You can also create your own forms to organize virtually any data on an iPhone or iPod touch.
Tap to call a contact, view a Web site, send an email or display a map all while in a Bento library or collection.
Manage anything from contacts and club members to projects, parties, medical bills and vehicle maintenance.
View libraries and collections, create new records, edit details, sort data, modify forms – even use the iTunes-style search to find information quickly on the go.
Select from 15 field types including text, numbers, choice, checkbox, media, time, date, durations, currency, rating, address, phone number, email, URL and IM Account.

Wireless Synchronization between Bento for iPhone and iPod Touch and Bento 2 for Mac
Bento for iPhone and iPod touch can be used as a standalone application, and it also synchronizes* wirelessly with Bento 2.0v4 for Mac. The update allows users to automatically keep desktop and mobile devices up-to-date whether information is edited on the Mac or the mobile device.

Works with Existing Information and Applications
Bento for iPhone and iPod touch works with existing information and iPhone applications such as Contacts, Safari, Phone Dialing, Mail and Google Maps for a truly integrated iPhone experience.

Update for Bento 2 Desktop Software Now Available
Today, FileMaker is also releasing Bento 2.0v4, a free update to its desktop software that can be downloaded by all existing Bento 2 for Mac users. The new Bento 2.0v4 for Mac provides synchronization compatibility with Bento for iPhone and iPod.

Key Part of the FileMaker iPhone Strategy
FileMaker now offers iPhone users a choice of databases. In addition to the new Bento for iPhone and iPod touch for individual users, corporate workgroups can access and update critical business information live using their iPhones thanks to the FileMaker PHP iPhone Site Assistant offered with FileMaker Server 10 or FileMaker Server 10 Advanced. FileMaker Server PHP Site Assistant for iPhone can be used to distribute a wide variety of business data via the iPhone including schedules, service tickets, field data collection, images, sales leads, order histories, asset management, inventory status and more.

Quotes:
Ryan Rosenberg, vice president, marketing and services, FileMaker, Inc.

“With so many cool, ready-to-use templates, users are going to find Bento for iPhone and iPod touch irresistible,” said Ryan Rosenberg, vice president, marketing and services. “Whether you are planning an alumni reunion, managing the membership list of a club, expense tracking, or logging exercise routines at the gym, Bento for iPhone and iPod touch can help you get it done while you’re on the go, quickly and easily.”

Michael Gartenberg, president of strategy and analysis, Interpret, LLC, a market research firm based in New York and Los Angeles, Calif.

“The ability for mobile applications to provide native synchronization to the desktop is a key differentiator in the market and those apps will drive consumer adoption.”

Helpful Links:
www.filemaker.com/nz/products/bento/iphone
www.filemaker.com/nz/products/iphone/
www.filemaker.com/nz/products/iphone/php

•Screenshots with Captions
http://appart.com/filemaker/htmldocs/product.asp Or http://www.flickr.com/photos/filemakerpr

About FileMaker, Inc.
FileMaker, Inc. develops award-winning database software. Its products include the legendary FileMaker Pro product line for Windows, Mac and the Web, and the new Bento personal database for Mac. FileMaker Pro won 52 awards, more than its next eight competitors combined, from 2003-2009 in the U.S., and a total of 134 awards worldwide during this time. Millions of customers, from individuals to large organizations, rely on FileMaker, Inc. software to manage, analyze and share information. FileMaker, Inc. is a subsidiary of Apple Inc.

ENDS

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