Sony launches in-car audio for digital lifestyle

Media Release

Sony launches in-car audio to match digital lifestyle

• Play your digital music collection on the move

• Easily connect, hide and control any MP3 player

• Search hundreds of tracks and playback clips

Auckland, 25 May, 2010:- Sony has announced the launch of a completely new car audio concept developed to match the growing tendency for the digital listening style. The new Sony Xplod DSX-S100 has been designed for music-loving auto enthusiasts tackling the daily hassles of using digital media players in the car.

Nowadays, MP3 players are carried in place of CDs and connected to a system wherever you go. The hassle when it came to in-car audio experience was the messiness of the cable hanging from the head unit or the rattling of the loose player when connected in the glove compartment. Now the DSX-S100 makes these problems something of the past with the “Tune Tray” – a unique system to easily connect and neatly store away your portable player. The “Tune Tray” protects your digital music player from accidental damage and you will never forget it again: Smart technology reminds you if your device is still inside the compartment when the engine is switched off.

The detachable faceplate is sleek in design and has a 2-line LCD display. Users can connect, control and charge virtually any type of portable music player (USB, iPod, or Walkman®) to their car stereo with Smart technology. In addition, Quick BrowZer™ helps users quickly find tracks stored on their digital music players or MP3 encoded CDs. Users can search by artist, album, genre, playlist, file or folder by simply rotating the volume dial and pressing to select.

This receiver delivers 52 watts of peak power to all four speakers while DSO and EQ3 stage 2 allows users to adjust the mix for a dynamic sound experience.

Experience a new style and way to enjoy your music on the road with this new car stereo from Sony. The Sony Xplod DSX – S100 will be available late June from Repco, Super Cheap, JB Hi Fi and selected Xplod specialists. RRP $399.95.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony Global Web Site: http://www.sony.net/. Sony New Zealand Web Site: www.sony.co.nz

About make.believe
“make.believe” (make dot believe) is a Group -wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

ENDS

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