LG Adds Innovative Touch to Home Entertainment

Global Web Site www.lg.com

LG ADDS INNOVATIVE TOUCH TO HOME ENTERTAINMENT

New touch display TV lets viewers 'draw' on TV boasting all the high-tech, high picture quality of premium LG plasma TV

LG Electronics (LG) has taken a big step forward in interactive entertainment with its new Pentouch TV, an innovative plasma set that enables you to control content via the use of a special pen.

"Touch displays have become the norm in phones and tablets, but remain almost unheard of in TVs," said Havis Kwon, President and CEO of LG Home Entertainment Company.

"The Pentouch TV brings all the excitement of touch displays, computers and the internet to the world of TV, with functions and programs that are great fun and educational.

Users can activate the Pentouch mode with a single click on the remote control, while the interface itself is intuitive and easy to navigate.

In Pentouch mode, users can access files (such as PowerPoints) and any other content from their PC, and work on them, edit them or move them around the screen with the greatest of ease.

The TV supports simultaneous two-pen use, and pen batteries can be recharged through USB ports on the back of the TV unit.

Using the TV's excellent suite of software, budding artists can draw pictures directly onto the screen and then save the files for further editing or effects manipulation.

If the PC is connected to a printer, users can print their Pentouch creations.

Additional software features include Gallery, which comes with a built-in slide show feature, Family Calendar and Digital Photo Frame, which lets users embellish their work with the frame of their choice.

The Pentouch TV can also be connected to the internet, allowing for further applications to be downloaded as desired.

The Pentouch TV uses a protective scratch-free glass screen, as well as RGB expression and optimized brightness for crisper images.

Visual comfort is further enhanced via the auto sharpness control function and color materialization technology.

In balance with the unit's stylish TruSlim Frame design, the Pentouch TV uses an eye- catching four-leg stand that has been specially designed to ensure the TV doesn't tip over when owners or their children are using the Pentouch feature.

This means the TV is both great fun to use, and safe as well.

The premium model, the PZ850, will also include LG's superb 3D THX feature.

LG_Pentouch_specs.pdf

About LG Electronics, Inc.

LG Electronics, Inc.

(KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world.

With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units .

Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions.

LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.

LG has signed a long- term agreement to become both a Global Partner and a Technology Partner of Formula 1..

As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

For more information, please visit www.lg.com.

About LG Electronics Home Entertainment Company The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets.

LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc.

players, audio components, video players and plasma display panels.

While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.

ENDS

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