Cablegate: Argentina's Auto Sector Still Somewhat Strong Despite

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RR RUEHWEB

DE RUEHBU #1443/01 2951928
ZNR UUUUU ZZH
R 211928Z OCT 08
FM AMEMBASSY BUENOS AIRES
TO RUEHC/SECSTATE WASHDC 2283
INFO RUEATRS/DEPT OF TREASURY WASHINGTON DC
RUCPDOC/USDOC WASHINGTON DC
RUEHC/DEPT OF LABOR WASHINGTON DC
RHMFIUU/HQ USSOUTHCOM MIAMI FL
RUCNMER/MERCOSUR COLLECTIVE

UNCLAS BUENOS AIRES 001443

SIPDIS
SENSITIVE

USDOC FOR 4322/ITA/PEACHER AND SABOTTA AND LEBLANC

E.O. 12958: N/A
TAGS: ECON EINV EIND ETRD ELAB AR BR
SUBJECT: Argentina's auto sector still somewhat strong despite
financial crisis

REF: (A) Buenos Aires 1374
(B) 07 Buenos Aires 1127
(C) 07 Buenos Aires 831

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Summary
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1. (U) The Argentine auto sector is on track for another
record-breaking year in 2008, in spite of the adverse impact of the
global financial crisis on the Argentine economy and recent high
profile media reports of slowdowns in sales and planned layoffs.
Production, sales, and exports are at all-time highs as the auto
sector appears set to record yet another strong year in its
remarkable, six-year recovery since the 2001-02 economic crisis.
The sector, in which Ford and General Motors are key players, is a
centerpiece of Argentina's industrial base, with significant future
investment planned. While a recently-updated Mercosur auto trade
pact with Brazil further consolidates Argentina's already-strong
auto production, integration, and export ties with its giant
neighbor, the GoA's current priority is to promote its
still-fledgling auto parts sector. Like the rest of the industrial
sector, the auto sector's competitiveness challenges include
inflation, energy, high labor costs, and infrastructure bottlenecks.
And while the global financial crisis has increased fears of
softening domestic production, sales, exports, and job security,
industry analysts point out that the industry is better positioned
than it was during the last economic crisis in 2002 due a stronger
domestic consumer base and greater export diversification, and
industry prospects are still generally positive. END SUMMARY.

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2008 still on track for another record year
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2. (U) Despite the largely negative impact the global financial
crisis is having on the Argentine economy (septels), the Argentine
auto sector is enjoying a record year, and continues its starring
role as the key driver of Argentina's industrial expansion. Auto
production, sales, and exports continue their strong, post-crisis
recovery. 2007 was an all-time record in terms of production,
exports, imports, and new and used car sales, and a still-relatively
strong economy appears set to propel the sector to an even better
year in 2008. The Argentine auto producer association, Adefa, in a
recent report, estimates that the 2007 all-time records for
production (545,000), exports (316,000, 58% of production), imports
(365,000), and domestic sales (565,000) will be exceeded in 2008
with 600,000 units produced, 340,000 exported, and 610,000 cars sold
domestically. In addition, the estimate of 1.65 million used car
sales easily surpasses the 2007 used car sales record of 1.4 million
units.

3. (U) Argentina is now the 24th largest auto producer in the world.
Currently, almost 60% of all cars produced are exported, of which
about 60% are sent to Brazil. Argentina has moved to diversify its
export markets and reduce its over-dependence on Brazil, cutting the
percentage of its exports to Brazil from an all-time high of 81% of
total autos exported in 1998 to about 60% today. Argentina also has
auto trade pacts with Mexico, Venezuela, and Chile, among others, an
important factor in its auto export diversification strategy, and it
now exports to 140 nations.

4. (U) Ford and GM, both with nearly 100 years of presence in
Argentina, are among Argentina's top producers and exporters.
Together, they accounted for 34% of 2008 production and about 58% of
exports through September. Since 2006, Peugeot-Citroen has been the
top single producer, followed by GM, Ford, Toyota, Renault, and VW.
Domestic sales are led by VW, followed by GM, Peugeot-Citroen, Ford,
Renault, Fiat, Toyota, and Daimler-Chrysler.

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Crown jewel of Argentina's industrial base
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5. (U) The auto sector provides well-paying and high-skilled jobs,
technology transfer, and is an important multiplier in the
industrial chain. The industry had a 2007 turnover of about $15
billion, almost 6% of GDP. It employs about 121,000, plus several
times that number in indirect jobs. The sector accounts for about
20% of industrial production, 36% of industrial exports, and 36% of
industrial growth. Argentina's industrial output grew by 7.5% in
2007, mainly driven by the auto sector's 25.4% growth. Capacity
utilization remains comparatively low, at about 58.3% through July
2008, below the average of 73.0% for the industrial sector as a
whole. Given these figures, it is not surprising that the sector is

of great political importance, and one that the GOA strongly
promotes.

6. (SBU) Car companies have built a good relationship with
high-ranking officials in the Kirchner administration - a major
asset in a country where decisions are generally concentrated among
a handful of people. Under President Cristina Fernandez de
Kirchner's (CFK) administration, former Peugeot-Citroen president
Luis Ureta Saenz Pena was named GOA's ambassador to France, while
Fiat truck maker Iveco's President, Fernando Fraguio, was named
Industry Secretary.

--------------------------------------------- ---
Investment of $3.5 billion over next three years
--------------------------------------------- ---

7. (U) Auto makers have announced investments for new models and/or
increased capacity of about $3.5 billion for the 2008-2010 period,
according to the local car makers association Adefa. This is well
above the $562 million invested in 2002-04 and $1.5 billion in
2005-07. (The financial crisis could cause some of these plans to
be scaled back, but not scrapped completely, according to industry
sources.) Companies have also begun production or unveiled plans to
produce at least six new models in 2008-09 alone, nearly as many as
were launched in 2002-07, and to manufacture gears and engines. New
capacity expansions have been announced by VW ($320 million),
Peugeot ($700 million), GM ($600 million), Ford ($500 million), Fiat
($420 million), Honda ($300 million), Renault ($200 million), and
Fiat's truck division Iveco ($150 million). Honda will start local
production in 2009, marking the first entry of a major manufacturer
in the car sector in over ten years. Honda expects to produce
30,000 compact cars per year, roughly 60% of which will be exported
to Brazil.

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New Mercosur managed trade accord, 2008-2013
--------------------------------------------

8. (SBU) In June 2008, Brazil and Argentina signed a five-year
extension to their Mercosur managed auto trade regime, the fifth
such accord (ref C). Argentina-Brazil auto trade currently
constitutes about 18% of total intra-Mercosur trade, and totaled
over $4 billion in 2007. Total Argentine and Brazilian production
is projected by the industry chamber Adefa to be six million autos
per year by 2013, which would make the two countries combined the
fourth-largest auto producer in the world, after the United States,
Japan, and China. About 4.9 million units would be produced in
Brazil, and about 1.1 million in Argentina (almost double
Argentina's output today).

9. (SBU) Despite an expectation by some analysts that Argentina
would agree to free trade in autos, this latest accord effectively
extended the managed trade system further. GOA officials have long
voiced concern about the asymmetries they see in the relative
competitiveness of Argentine and Brazil auto production, due to the
latter's much larger domestic market (about four times Argentina's),
scales of production (about five times Argentina's), broader
consumer base (and consequent ability to sustain new car models),
and its longstanding promotion of industrial development with
subsidies and incentives from national, state, and local
governments. Brazil's share of the Argentine auto market also
dwarfs Argentina's market share in Brazil. Industries Secretary
Fernando Fraguio told EconCouns in June 2008 that bilateral free
trade in autos was not acceptable, noting that Argentina has a
significant bilateral auto and parts trade deficit with both Brazil
and Europe. "I believe in free markets and all, but the political
reality is that Argentina's industrial policy is - and should be -
geared to creating jobs."

10. (SBU) Completely free auto trade between Argentina and Brazil
was again put off by Argentina, and will not begin until 2013 at the
earliest. Under the 2008-2013 accord, for each $100 of exports
Brazil sells to Argentina, Argentina may ship up to $250 worth of
vehicles and auto parts back to Brazil. And for each $100 of
Argentine exports, the Brazilian auto industry can ship up to $195
to Argentina. (Under the previous agreement, for the export of
every $100 to the other country allowed the partner to import up to
$195.) According to the trade publication "Just-auto," Brazil heard
Argentina's complaints about possible free trade with its larger and
more competitive partner (Brazil), and the need for Argentina to
have more time to attract investments and devise strategies to
counter any move toward more liberal and competitive trade after
2013. Producers (including U.S. car makers) support the Mercosur
auto regime and claim they have adjusted well to it, that it has
provided predictability and consistent rules -- an anchor of sorts

-- in a nation often seen as lacking in those areas. This success
has in turn ensured continued political support for the auto pact,
in a country where trust in the free market is often lacking. With
the failure of the Doha round, Brazil and Argentine automaker groups
Anfavea and Adefa have teamed up to propose an action plan in the
hope of agreeing on a series of new automotive bilateral trade
accords. Apart from a long-pending Mercosur trade agreement with
the European Union, Anfavea and Adefa are also looking into possible
deals with South Africa, Nigeria, Egypt, Indonesia, and Thailand,
among others.

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Auto parts: Argentina's next push
---------------------------------

11. (SBU) The GOA's next auto-related push is to help out its own
local auto parts industry, as it seeks to wean local manufacturers
from its heavy dependence on mostly Brazilian parts. According to
the consultancy group abeceb.com, Brazil supplies more than 50% of
auto parts used to manufacture cars in Argentina. The bilateral
auto pact called for the promotion of the parts industry, and the
two sides pledged to discuss the possibility that the Brazilian
Economic and Social Development Bank (BNDES) might help finance the
establishment of Brazilian and Argentine auto parts plants in
Argentina. In addition, the Argentine Congress recently passed a
national auto parts promotion plan, with measures that include
long-term credit at competitive rates and GOA rebates to local
manufacturers that source local parts. GOA Industries Secretary
Fraguio recently said that "we want cars produced in Argentina to be
manufactured with more local parts." Argentina car parts
association Afac President Rodolfo Achille said that "the objective
is that, in two to three years, up to 70% of auto parts used in
Argentina will be produced locally."

12. (SBU) While Argentina is already a relatively strong auto parts
producer, Argentine producers' competitiveness has been squeezed by
high wages and high prices for imported primary inputs. Producers
are still expected to invest $500 million in the next three years to
keep up with demand from their main clients in Mercosur and other
emerging markets, but in the first half of 2008, Argentina had a car
parts deficit of $2.0 billion.

13. (SBU) According to Dante Sica, Director of abeceb.com, and a
former Secretary of Industry, the point of the GOA's auto parts
promotion is "not about competing with Brazil, but about the GOA
trying to find solutions to remove bottlenecks in the industry. One
of these (solutions) is boosting local parts production." With so
many Argentine cars using Brazilian parts, and around 35% of all
cars made in Argentina being sent to Brazil, Sica believes there is
a strong case for more local parts production, to minimize the
back-and-forth of cars and parts.

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Challenges to competitiveness
-----------------------------

14. (SBU) Auto manufacturers and analysts widely agree on the major
challenges facing the sector, which are largely similar to those
facing the rest of the industrial sector: inflation and frequent
labor demands for higher wages, both which hurt competitiveness;
energy shortages; transport bottlenecks; and expectations of slowing
domestic demand, as the economy cools from its blistering pace of
over 8.5% real growth per year, 2003-2007, to between 4-7% for 2008,
and lower growth in 2009. Annual wage increases are now running at
a minimum of 20%, and the union representing the auto workers,
Smata, has publicly called for much higher increases. Regional and
global inflation pressures are also reflected in higher prices for
parts, transport and energy. Companies claim their production costs
in dollar terms are now higher than in the 1990s.

15. (SBU) Energy shortages, especially during peak seasonal times,
have forced most companies to incorporate energy conservation
programs and engineer more costly solutions, including
self-production via high-cost diesel generators, rotating shifts,
forced worker leave, and sometimes switching production to the more
expensive night shift. Transport and infrastructure bottlenecks are
also a concern. Analysts widely cite the challenge and costs
inherent in Argentina and Brazil's high volume, cross-border trade
in autos and parts, over an already congested road, rail and river
transport system. "While all this back and forth of parts and
finished products between the two nations is all part of the
Mercosur trade regime we all support, it is not exactly a great
business model," said the CFO of General Motors Argentina.

16. (SBU) While access to consumer credit has been crucial for

domestic sales expansion (the stock of car financing loans rose 60%
in 2007 and a similar increase is expected in 2008), and the share
of cars sold on credit has risen in 2008 to about 25%-30%, this is
still far from the 70% peak in the late 1990s. (The still
relatively low purchasing power and limited access to credit in the
Argentine market have boosted sales of second-hand units.)
Ironically, since such a small amount of sales are done via credit,
the sector could be less vulnerable to the effects of the global
financial scare.

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While the current financial crisis clouds the scenario . . .
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17. (SBU) Even before the onset of the current global crisis, a
slight slowdown in auto production, sales, and exports had been
detected. While first-half 2008 figures were strong, the
July-September period revealed a slight slowdown (but still up from
the same period in 2007), and analysts were already predicting a
weaker fourth quarter. According to anecdotal evidence, until early
2008, car buyers had to wait up to three months for delivery of many
models. Now, there is plenty of stock. The crisis has worsened
this outlook in the last couple of weeks, in Argentina and Brazil,
and some analysts fear that consumers will pull back, affecting
sales and exports.

18. (SBU) Brazil's Banco UBS Pactual said in a recent report that
"Argentine automobile production has decelerated at a rapid pace to
the point that auto companies have reduced production plans for the
fourth quarter by half and auto parts companies have announced
layoffs." (Embassy has not been able to confirm any layoffs so far,
but the local the local press widely carries reports of cuts in the
auto parts sector.) It also noted that the recent weakening of
Argentina's key trading partners' currencies, primarily Brazil's,
will make domestic production relatively less competitive. For
example, from its low on August 7 to October 17, the Argentine peso
appreciated about 22% against main trading partner Brazil's real.
"The auto industry is very worried because we see a future quite
different from what we'd like to see," Dante Alvarez, president of
auto dealer association Acara, which foresees declining sales for
the next months. Several automakers, including GM, Fiat, Mercedes,
Iveco, and Peugeot have announced worker holidays of one to five
days, or shift reductions in the coming weeks. Others are reported
to be considering outright furloughs for up to several hundred
workers.

19. (SBU) Ford Argentina's President Enrique Alemany said the three
pillars that had until now made 2008 a "spectacular year" - the
sector's integration with the world, strong domestic growth, and
competitiveness - are now being challenged. He said that "there is
no more space in the automotive sector to allow increases in costs
that are not accompanied by improvements in productivity." All this
comes amidst tough ongoing wage negotiations for some automakers,
including GM and Peugeot, and in which the main auto workers union
(Smata) initially demanded a 65% wage increase. GM's CFO told
Emboff that Smata's demand was more of an "opening bid," and some
media reports note that the two sides could eventually settle at
around a 20% increase. (These same media reports note that the
situation has changed enough that some workers will now be content
to just keep their jobs.)

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Others remain guardedly optimistic
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20. (SBU) Many auto players and analysts remain cautiously
optimistic. While acknowledging that the remarkable six-year-long
auto sector growth streak has likely peaked, they point out that the
industry is much better positioned than it was during the last
economic crisis in 2002. It is more internationally export-oriented
and less dependent on Brazil, with many more auto trade agreements
(including with Mexico, Venezuela, and Chile), investments, and a
larger consumer base. These analysts point out that 2008 is still
on schedule to be the all-time record year for production, new and
used car sales, and exports. The industry's early 2008 goal for
total production of 600,000 and sales of 620,000, if not quite
achieved, will certainly come in at nearly those levels. Through
September 2008, production, sales and exports were up 24%, 18%, and
23% over the same period in 2007.

21. (SBU) Ford Argentina's President Enrique Alemany predicted that
the downturn would be short-lived. "I believe that the positive
trend in the long term is still valid," he said. "We will see the
impact of this financial crisis in the short term - that is, the
next three to four months." Ford's local CFO told Emboff that as of

now, they are "cutting production a bit, but not laying anyone off,"
and otherwise not making any changes, and "we are still in the
wait-and-see mode." He said that while they see signs of slightly
lower sales and lower consumer confidence here and in Brazil (over
half of Ford's production goes to Brazil), "I still see things going
pretty well in Argentina." The local GM CFO told Emboff that while
the economic situation is "worrisome, and while Brazil and Argentina
sales are suffering right now (GM Argentina also exports over 50% of
its production to Brazil)," overall he is "optimistic, and the
industry is still reasonably strong. 2009 will likely see an
overall market softening here, but I don't think it will be bad."

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Comment
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22. (SBU) While the outlook for Argentina's economy appears to be
deteriorating (Ref A and septels), auto industry analysts are
relatively upbeat. The sector is clearly better positioned to
weather an economic storm than it was during the 2002 economic
crisis due a stronger domestic consumer base and greater export
diversification. One's view of the sector also greatly depends on
one's expectations: compared to the high hopes of the last few
(record-breaking) years, the latest developments could be seen as a
disturbing. However, the fact remains that Argentina's auto sector
is still enjoying another record year, and is the nation's
industrial leader.

WAYNE

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