Ferrari Creates the Ultimate Super Car Display

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The Ferrari 599 GTB Fiorano

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The Ferrari 288 GTO

FERRARI CREATES THE ULTIMATE SUPER CAR DISPLAY

Ferrari is celebrating its 60th anniversary with a unique car display in Melbourne that includes the first Ferrari to arrive in Australia, some of the remarkable super cars that created the Ferrari legend, including the Ferrari F40 and the Ferrari 288 GTO, along with the latest model, the Ferrari 599 GTB Fiorano.

Opening on 1 March 2007 at Melbourne's Crown Entertainment Complex, the unique Ferrari display is part of a global celebration for Ferrari's 60th Anniversary and Ferrari have ensured that the exhibition is much more than just a car display.

The central theme of the display is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari will display six of the most high profile cars each displayed on individual podiums supported off the water tablets as if floating, within the Atrium area including 288 GTO, 599 GTB, F40, 246 Dino, 250 GT and 212 Inter.Â

The Ferrari 60th Anniversary Display is set to become one of the most dynamic events held in Crown's Atrium area and will be the first chance people will have to see these unique cars on display within such an impressive and dynamic backdrop.

This unique display will be an artistic presentation more typical of an art gallery as apposed to the usual car show presentation. Crown has worked towards creating an exhibition which presents the cars works of art, showcasing their sheer beauty.

"We are very proud today to announce our partnership with Ferrari," says Richard Longhurst, Chief Operating Officer of Gaming at Crown. "The display combined with the Atrium area is a mix of style, quality and speed, all attributes which have always characterized the Ferrari name and its products.

"Joining forces with a market leading brand such as Ferrari was a natural move, because both our companies share a passion for excitement, always accompanied by elegance and design."

The cars on display are:

* Ferrari 212 Inter (1951): Not only is this a significant model for Ferrari this is the actual car that was the very first Ferrari to arrive in Australia. Launched just three years after Ferrari built its first road car, the 212 Inter, a sober and elegant sports car, proved for the first time that Ferrari could produce beautiful road cars as well as track winners and super sports cars. This particular 1952 Ferrari 212 Inter, has a full alloy body by Vignale. It was originally painted a soft yellow, with a pigskin interior much the same as the interior colour it has today.  There were a total of 80 Ferrari 212 Inters built between 1951 and 1953.

* Ferrari 250 GT Cabriolet (1959): This classic car saw a return to open top Ferraris when it was launched and its clean lines also saw a new level of ease of driving, something that did not blunt its 250 kmh top speed.

* Ferrari Dino 246 (1967): Today's Ferrari F430 can trace its roots, in its mechanical layout, styling and ethos, back to the compact mid-engined coupé that debuted in 1967 and brought mid-engined road manners to the road.

* Ferrari 288 GTO (1984): There are two names that are the stuff of legend at Ferrari - Testarossa and GTO. The 288 GTO, even for a Ferrari, is breathtaking in its styling, boasts shattering performance and with just 288 built, one of the most coveted Ferraris of all time.

* Ferrari F40 (1987): Even by Ferrari standards, the F40 built to mark the company's  40th anniversary was a benchmark car and was the last super car devoid of electronics, making its performance - 0-100 kmh in 4.1 seconds and 324 kmh flat out - raw and demanding, as well as blindingly quick even 20 years later.

* Ferrari 599 GTB Fiorano (2006): The culmination of 60 years of automotive excellence on and off race track, the 599 GTB Fiorano draws together technology from Formula 1 and from Ferrari's road car expertise to produce a car that is actually quicker than an F40, but which is also luxuriously well equipped and, depending on conditions and driver requirements, docile and easy to drive or shatteringly quick.

What: Crown's Ferrari 60th Anniversary Display
When: Thursday March 1 to Monday March 19, 2007
Where: The Atrium - Crown Entertainment Complex
8 Whiteman Street, Southbank
Admission: Free of charge
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The 60th Anniversary Relay

Ferrari is celebrating this remarkable history world wide with a relay event of which the events in Sydney and Melbourne are the Australian legs. The relay started in Abu Dhabi, site of future Ferrari Theme Park, on 29 January. After Middle East, the journey goes across China, Japan, Australia, South Africa, America and the whole of Europe, and will end at Maranello on 23 June.

The relay will involve over 10,000 Ferrari owners and their cars of all ages. These will act as symbolic "bearers" of a specially commissioned relay baton adorned with 60 badges symbolising the most extraordinary events in the Marque's 60-year history.

Ferrari embarked upon this 12 months of celebrations having just ended an exceptionally brilliant financial year that saw the Company post revenues of â‚1,447 million (+12.3% on 2005's takings) resulting in a trading profit of â‚183 million (+17%) and 5,650 deliveries to its worldwide dealership network, a new record.

The Relay Baton
The relay baton was designed and created to symbolise Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and by creative talents Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.

Ferrari Theme Park
Scheduled to open in 2009, the new Ferrari Theme Park in Abu Dhabi will cover a massive 250,000 sqm and will feature 24 themed attractions for all the family, including a 70-metre-high G-Force Tower and a twin rollercoaster ride that for the first time allows to race against each other. Moreover, go-karting, rally driving and dune buggy tracks, and a vast array of food and beverage outlets.

In addition to the Ferrari Park, however, the 2,500-hectare Yas Island will also host a motor racing circuit, signature hotels, apartments, villas, a wide selection of restaurants, a retail area of about 300,000 sqm, golf courses, a water park, a tourist marina, a hotel overlooking the lagoon and numerous food and beverage outlets that will create a unique international tourist destination.

The Ferrari Theme Park project and construction, as well as the whole Yas Island development is by Aldar Properties, and the total investment for the Park is of around US$600 million.

60 unique Ferraris
As part of its 60th anniversary celebrations, Ferrari will build a series of 60 truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse's range-topping Granturismo which combines blistering performance and superb handling with superior comfort, sumptuous handcrafted trim, state-of-the-art accessories and meticulous attention to detail.

The cars will be offered with a two-tone livery in a combination of classic Ferrari colours as used on some of the Prancing Horse's most memorable models. The interior appointments will feature sophisticated colour combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupants' requirements.

To underline the exclusivity of this series of one-offs, each example will also boast an enamelled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the Marque's anniversary. The result is a true collector's car aimed at Ferrari's most dedicated clients.

Ferrari Asia-Pacific Region
In order to take care of some developing markets, the creation of a new sales unit, The Asia-Pacific Division, was announced in 2005 October. The Asia-Pacific sales unit covers 12 markets which are managed by importers: Japan, Australia, New Zealand, Hong Kong, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan and Brunei.

In the next few years, the expectations of sales in Asia-Pacific Region are to have a considerable percentage growth as Ferrari expands its operation in these markets. Ferrari APAC is now fully operative. The working team, a well-balanced mix, counts personnel coming from Maranello, who have an understanding of Ferrari's products and brand values, and local personnel who have valuable knowledge of the local markets.

Ferrari in Australia.
European Automotive Imports took over the distribution of Ferrari in Australia and New Zealand in 2005, promising to significantly lift the quality of customer service and provide local Ferrari fans with greater access to Ferrari's remarkable products. This, it has comprehensively done, with new dealerships in Melbourne, Sydney and Brisbane matched by new quality Ferrari customer events. At the same time the number of new Ferraris finding homes in Australia has almost doubled.

The global sponsors of Ferrari's 60th Anniversary
Ferrari is being supported in this important endeavour by some of its historic sponsors, partners, and suppliers. In particular:

Shell. Shell was with Ferrari from the company's founding as an important technical partner. And Shell is still a partner today, providing critical technical support for both of Ferrari's key development activities - Scuderia Ferrari in Formula One and the company's exclusive GT road car business. Shell events will support the Ferrari 60 celebrations in key global markets. It is an opportunity for Shell to communicate that key Shell products, like Shell V-Power fuel and Shell Helix lubricants, are "developed with Ferrari". Today, 60 years after Enzo Ferrari created his famous line of sporting cars, the name Ferrari is famous for its uncompromising approach to performance engineering. Ferrari has chosen Shell products to go into every new Ferrari, for the road and for the track, and Shell recommends that its owners use Shell products in their cars.

Alcoa. Ferrari's strategic partner for the creation of advanced aluminum spaceframe technology. The companies began working together in the 1990's and have collaborated on four successful generations of spaceframes for Ferrari's Gran Turismo vehicles, beginning with the 360 Modena. Alcoa currently builds aluminum spaceframes for the Ferrari 612 Scaglietti, F430 and 599 GTB Fiorano in Modena. Alcoa is the world's leading producer of primary aluminum, fabricated aluminum and aluminum products. The company supplies all key sectors of the aluminum industry, including aerospace, automobile, packaging, building and construction and commercial transportation. Alcoa is present in 44 countries and employs a workforce of more than 130,000 people.

Damiani. Master craftsman since 1924, the Damiani family has a long tradition in the jewellery business. Third generation Damiani has developed the family owned business into an international company, winning 18 International Diamond awards, an unbeatable record. They continued the development process and interpreted the tradition with the same spirit of innovation that Damiani has at its core. Every jewel Damiani produces continues to be hand-made respecting the highest artesian traditions and elegance of the Made-in-Italy style making it one of the most recognized and sought after brands in the world.Â

Puma. A global athletic brand that successfully fuses influences from sport, lifestyle and fashion. Puma's unique industry perspective delivers the unexpected in sport lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, Puma distributes athletic footwear, apparel and accessories in over 80 countries worldwide. It is also Official Supplier for the Scuderia Ferrari.

System 3. A publisher of video games for 25 years and one of the oldest players in the UK, System 3 produced a number of classic nr 1 hits over the years, most notably Putty, International Karate (IK+), Constructor and the unforgettable Last Ninja series. The first European publisher to get a Billboard nr 1 in the US and the only independent UK publisher. System 3 has an enviable back catalogue of Intellectual Property rights. System 3 is a brand recognised as producing innovative entertainment software and this year will release the remake of the Epyx classics Impossible Mission and California Games as well as The Last Ninja.

Post-it®. An international brand from 3M, leader in several market segments. Post-it® supplies Ferrari with special and innovative products. 3M technologies, based on stickers, advanced materials and those related to light and microreplication systems, create a constant flow of innovative products aiming to satisfy the ever changing needs of a global market.

Australian Supporters
The Crown Entertainment Complex is one of the world's largest entertainment complexes of its kind, housing two hotel properties - the five-star Crown Towers and the four-star-plus Crown Promenade Hotel. Both are within easy access to in excess of 40 restaurants and bars, emporium of over 30 retail boutiques, several night clubs, cinema complex, interactive entertainment arcade, a live cabaret-style venue, plus the 24-hour Crown Casino, the biggest gaming facility in the Southern Hemisphere featuring 2500 gaming machines and 350 gaming tables including 50 poker tables.

ENDS

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