Defence Recruiting Launches New Games Site

Department of Defence Media Mail List

CPA 206/07 Monday, 16 July 2007

Defence Recruiting Launches New Games Site

With the growing success of online games in attracting potential candidates, Defence Force Recruiting (DFR) will next week launch a dedicated games site, ‘Defence Jobs Games’.

According to DFR’s Director-General, Brigadier Simon Gould the site – to ‘go live’ on Monday, 16 July – will harness the advantages of the current suite of casual games and enable an active community to build around them.

“Our games have proven remarkably successful in attracting people to look at a career in the Defence Force,” Brigadier Gould said.

“So we’ve built the Defence Jobs Games site to act as a portal for the expanding suite of games we’ve produced.”

The new site will pull together a wide range of games – including Extreme Battleships, Supreme Air Combat and a new Army game – and will offer potential candidates as much of an experience as they want, without demanding a great investment of time.

“Putting all the games on the one site will also offer the user the ability to play from a range of online games with others while earning points, awards and advancing through the ranks of the Navy, Army and Air Force.” Brigadier Gould said.

Users can also build avatars of themselves, to add a personalised touch to the experience.

Link: www.defencejobs.gov.au/games

BACKGROUND INFORMATION

Australian Gamers

· 79 per cent of households have a device for playing games

· 2/3 of households have more than one device

· The average Australian gamer is 27 years old

· New players: 41 per cent are females; 8 per cent are seniors

· 61 per cent of gamers play for over an hour at one time

· Mobile/smart phones are used for games by 51 per cent of users

Australian Casual Gamers

· Games are considered ‘more social’ than other forms of media consumption

· Couples, family members, flatmates play games together on a regular basis

· 85 per cent of gamers have a broadband connection – quick to download

· Casual Gamer = spending 15mins – 1 hour playing an easy-to-learn game.

Extreme Battleships – 2 player game

· Launched 22 September 2006

· To date: 1,030,379 visits (9463 day visit peak to date)

· 60 per cent new; 37 per cent return

· 170,556 times Intel brief viewed

Supreme Air Combat – 2 player game

· Launched 23 March 2007

· To date: 317,261 visits (5721 day visit peak to date)

· 56.19 per cent new; 43 per cent return

ENDS

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