Unmarried Women Deliver For Obama...Big Time

Unmarried Women Deliver...Big Time

Washington, DC. November 5, 2008.

Greenberg Quinlan Rosner Research congratulates its client, Women's Voices. Women Vote, on focusing attention on a critical – and until last night – unheralded group of voters. Last night unmarried women supported Barack Obama by a stunning 70 to 29 percent margin according to calculations based on the Edison/Mitofsky National Election Pool published by CNN. This margin exceeds the support Obama generated among both younger voters and Hispanic voters. Unmarried women similarly supported Democratic House candidates by a 64 to 29 percent margin, matching their progressive support in the 2006 elections.

In fact looking back at martial status, unmarried women consistently generated large progressive margins, but never as large as we saw last night. In fact, there emerged a 44-point difference in the behavior of married women and unmarried women. If not for the overwhelming support of unmarried women, John McCain would have won the women's vote and with it, the White House.

Last night unmarried women joined other groups, such as younger voters and people of color, in creating a new American electorate. Over the next few days and weeks, Greenberg Quinlan Rosner will be publishing more details on how these women helped change America. As progressives now begin thinking about consolidating the gains we saw last night and creating long-term political coalitions, they would do well to pay attention to the critical contribution of unmarried women.

They earned it.

About Greenberg Quinlan Rosner

Greenberg Quinlan Rosner is the world's premium research and strategic consulting firm, working with corporations, issue groups, and political campaigns throughout the United States and around the world. Find out more about us, along with the latest research and commentary from our principals and analysts, at www.greenbergresearch.com.

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