Did Cross-Dressing Student Face Discrimination?
Flemington, NJ, November 6, 2009
A new media study
among 303 viewers of a news clip about a cross-dressing
student who was sent home because of a dress code violation
revealed that half of the viewers (61%) reported that they
thought the school's actions were appropriate.
The
study was conducted by HCD Research using its
MediaCurves.com website on November 6 to obtain viewers'
perceptions of the recent story about the cross dressing in
school controversy. To view interest curves and detailed
results go to: http://http://www.mediacurves.com.
Over
one-third of viewers (37%) thought that the school's actions
were an act of discrimination and 55% said that if they were
in high school they would support having this student attend
their school. Furthermore, the majority of viewers (55%)
thought that there should be no difference in the treatment
of this case and the treatment of students who wear head
coverings associated with religious practices.
Among
the findings:
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Please see attached link
for survey results:
http://img.scoop.co.nz/media/pdfs/0911/HCDschoolsurvey.doc
ENDS