Parents Say “No” To Regulation Of Fast Food Toys

Parents Say “No” To Government Regulation Of Toys In Fast Food Kids’ Meals

-- Majority believe banning toys from fast food meals would not impact childhood obesity rates --

Flemington, NJ, April 2, 2010 – A new media study among 301 viewers of a video clip highlighting potential government regulation of toys in fast-food kids’ meals revealed that the majority of parents (82%) reported that the U.S. government should not regulate toys in fast-food kids’ meals.

The study was conducted during March 26-29 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip featuring potential government regulation of toys being provided to kids with fast-food restaurant meals. To view detailed results go to: www.mediacurves.com.

The majority of parents (77%) indicated that child obesity rates would stay the same if toys were banned from fast-food restaurant meals. In addition, the vast majority of viewers (93%) reported that parents and family members are better judges of what food is good for a child, compared to 7% of viewers who indicated that the U.S. government was a better judge of child nutrition.

Among the findings:

Should the United States government regulate a fast-food restaurant’s ability to include toys in kids’ meals?

Total
Yes 18%
No 82%

If toys were banned from fast-food kids’ meals, the national childhood obesity rate would:

Total
Increase 2%
Decrease 20%
Stay the same 77%

Who do you think is a better judge of what food is good for a child?

Total
A child's parents and family 93%
The United States government 7%

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

ENDS

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