All Parties More Favorable of Wall Street Reform

All Parties More Favorable of Wall Street Reform After Viewing Obama’s Speech

-- Believability scores for Obama increase after Wall Street reform speech --

Flemington, NJ, April 23, 2010 – A new media study among 326 Democrats, Republicans and Independents revealed that all parties were favorable of President Obama’s Wall Street reform plan after viewing a video clip of his speech yesterday.

The study was conducted during April 22-23 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip of President Obama’s speech on Wall Street reform yesterday. To view detailed results go to: www.mediacurves.com.

Among all respondents, favorability for President Obama’s plans for Wall Street reform increased from 54% prior to viewing the video to 62% after viewing the video. Republicans represented the greatest increase in favorability for reform with 7% reporting that they were in favor prior to viewing the video and 26% reporting that they were in favor after viewing the video. In addition, the average believability ratings for President Obama, based on a 1-7 scale, increased from 4.0 prior to viewing the video to 4.3 after viewing the video.

Among the findings:

Are you in favor of President Obama’s current plan for Wall Street reform in the United States?

Before Viewing Video / Democrat / Republican / Independent / Total

Yes, I am in favor of his plans / 86% / 7% / 53% / 54%
No, I am not in favor of his plans / 14% / 93% / 47% / 46%

After Viewing Video / Democrat / Republican / Independent / Total

Yes, I am in favor of his plans / 88% / 26% / 59% / 62%
No, I am not in favor of his plans / 12% / 74% / 41% / 38%

Please rate President Barack Obama on the following attributes where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”

Mean / Before Video / After Video

Likeability / 4.9 / 4.8
Believability / 4.0 / 4.3
Sincerity / 4.3 / 4.4

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

ENDS

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