"Everybody Draw Mohammed Day" Facebook Page

Americans Split On Whether Facebook Should Remove "Everybody Draw Mohammed Day" Page

-- Majority of viewers say negative or violent retaliation will occur in response to page --

Flemington, NJ, May 21, 2010 – Results of a new national media study among 262 Americans revealed that respondents were split on whether Facebook should remove a controversial Facebook page, “Everyone Draw Mohammed Day” after viewing a video featuring the page.

The study was conducted during May 20-21 by HCD Research using its MediaCurves.com® website, to obtain perceptions of a video discussing a controversial Facebook page that was created to post pictures of the Muslim prophet, Muhammad. To view detailed results go to: www.mediacurves.com.

After viewing the video, 51% of viewers indicated that Facebook should remove the page, and 49% reported that the page should remain on Facebook. The majority of viewers (65%) reported that negative or violent acts will occur in reaction to the “Everyone Draw Mohammed Day” Facebook group. However, the majority of viewers (74%) indicated that Facebook should not be held accountable for any negative actions. In addition, while 41% of Americans reported that depicting Muhammad was offensive to Muslims; 18% did not know that the action is offensive; and 41% were unsure whether drawing Muhammad was offensive to Muslims.

Among the findings:

Should Facebook remove the “Everybody Draw Mohammed Day” page from its website?

Total:

Yes / 51%

No / 49%

Do you think that negative or violent actions will occur in reaction to the “Everybody Draw Mohammed Day” page?

Total:

Yes / 65%

No / 35%

Should Facebook be held accountable for any negative actions that occur in reaction to the “Everybody Draw Mohammed Day” page?

Total:

Yes / 24%

No / 76%

Is it is offensive to Muslims to draw or depict the prophet, Muhammad?

Total:

Yes / 41%

No / 18%

Unsure / 41%

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

ENDS

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