The Religious Express Concern Over Facebook Change

Religious People Express Most Concern Over Facebook Privacy Control Changes

-- Majority of Facebook users say changes to privacy controls will not affect usage --

Flemington, NJ, June 4, 2010 – Results of a new national media study among 306 Facebook users revealed that religious people expressed the most concern regarding the recent Facebook privacy control changes, after viewing a video that highlighted the changes.

The study was conducted during June 2-4 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a video highlighting the recent privacy control changes to Facebook users’ accounts. To view detailed results go to: www.mediacurves.com.

Respondents who reported being extremely religious or religious expressed the highest mean levels of concern over other users having access to their Facebook information. Based on a scale of 1-7, extremely religious and religious people rated a mean score of 5.6 for concern, compared to somewhat religious people who rated a mean score of 5.1 and non-religious people who rated a mean score of 4.9 after viewing a video on changes to Facebook privacy settings.

In addition, the majority of respondents (79%) indicated that the recent changes to Facebook’s privacy settings will not affect their Facebook usage.

Among the findings:

Please rate on a scale of 1-7 how concerned you are that the information you share on Facebook can be seen by people who you do not intend on sharing it with, where 1 represents “Not at all concerned” and 7 represents “Extremely concerned.”
Mean
Before Video / Mean
After Video

Extremely Religious / 5.4 / 5.6

Religious / 5.4 / 5.6

Somewhat Religious / 4.9 / 5.1

Not at all Religious / 4.8 / 4.9

How likely are you to stop using Facebook?

Extremely likely / Somewhat likely / Somewhat unlikely / Extremely unlikely

Extremely Religious / 8% / 12% / 27% / 54%

Religious / 5% / 10% / 50% / 36%

Somewhat Religious / 3% / 10% / 45% / 42%

Not at all Religious / 4% / 15% / 36% / 45%

Will the changes recently made to Facebook’s privacy settings affect your use of Facebook?

Total

Yes, I will use Facebook more / 14%

Yes, I will use Facebook less / 7%

No, I will use Facebook the same amount / 79%

ENDS

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