Americans Say Jackson, Woods Coverage Excessive

Americans Say Jackson’s Death and Woods’ Affairs Received Excessive Media Coverage

-- Majority reported Prince William’s engagement and WikiLeaks are receiving appropriate coverage --

Flemington, NJ, December 20, 2010 – A new national media study among 1,312 Americans revealed that the majority of respondents indicated that Michael Jackson’s death and Tiger Woods’ affairs have received too much media coverage compared to other events, such as WikiLeaks, Prince William’s engagement, the ground zero Mosque/Community Center and the trapped Chilean miners.

The study was conducted by HCD Research and reported on its MediaCurves.com® website during December 14-16, to obtain Americans’ perceptions of recent and past media events with regard to the amount of media coverage they received.

/ Too much Coverage / Appropriate Coverage / Not Enough Coverage
Tiger Woods Affairs / 81% / 17% / 2%
Death of Michael Jackson / 63% / 36% / 2%
Governor Stanford / 36% / 57% / 6%
Prince William’s Engagement / 33% / 63% / 4%
NYC Mosque/Community Center / 27% / 51% / 22%
Death of Gary Coleman / 24% / 67% / 10%
Gulf Oil Spill / 17% / 61% / 23%
WikiLeaks / 15% / 67% / 18%
Trapped Miners in Chile / 14% / 78% / 9%
U.S Economic Recession / 14% / 58% / 28%
2010 World Cup / 12% / 75% / 13%
September 11th Attack / 12% / 71% / 19%
Elizabeth Edwards / 11% / 77% / 13%
Earthquake in Haiti / 10% / 71% / 19%
Bernie Madoff Coverage / 7% / 79% / 14%
Iranian Election Demonstrations / 7% / 61% / 33%
Indian Ocean Tsunami / 3% / 79% / 18%
Death of Farrah Fawcett / 5% / 56% / 39%

While the majority of respondents (63%) reported that Michael Jackson’s death received too much media coverage, a greater majority (81%) reported that the Tiger Woods’ affairs received too much coverage. Among the recent media topics, the majority of respondents (63%) indicated that Prince William’s engagement was receiving the appropriate coverage, and the majority of respondents (67%) also reported that WikiLeaks was receiving the appropriate coverage.

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HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

ENDS

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