Americans View Sarah Palin as more Sincere

Americans View Sarah Palin as more Sincere and Believable after Watching Speech

-- Speech does little to increase voter support for potential run in 2012 --

Flemington, NJ, January 14, 2011 – A new national study among 1,437 self-reported Democrats, Republicans and Independents revealed that Americans indicated that Sarah Palin was more sincere and believable after viewing her speech in response to the shootings in Tucson.

The study was conducted during January 13-14 by HCD Research and reported on its MediaCurves.com® website, to obtain Americans’ perceptions of Sarah Palin after viewing a video of a speech she gave in response to the shootings in Tucson.

Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likeability, believability and sincerity, with 1 representing “not at all strong in this attribute” and 7 representing “extremely strong in this attribute.”

With the exception of likeability among Democrats, Palin’s attribute ratings increased among all parties after viewing her speech. The most notable increase was her sincerity ratings, which increased from 2.62 to 2.69 among Democrats, from 5.25 to 5.45 among Republicans and from 368 to 3.85 among Independents.

Among the Findings:

Please rate Sarah Palin on the following attributes where 1 represents “Not at all strong” in this attribute and 7 represents “Extremely strong” in this attribute
Democrat Republican Independent
Pre Post Pre Post Pre Post
Likeability 2.84 2.75 5.07 5.24 3.80 3.86
Believability 2.49 2.59 4.97 5.29 3.35 3.70
Sincerity 2.62 2.69 5.25 5.45 3.68 3.85
Would you support Sarah Palin if she were to run in the Presidential Election in 2012?
Democrat Republican Independent
Pre Post Pre Post Pre Post
Yes 10% 12% 54% 56% 27% 29%
No 90% 88% 46% 44% 73% 71%

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