Nokia 'surrounded by competition'

Nokia 'surrounded by competition'

Chief executive said the mobile phone company has been too slow to respond to changes in trends in a leaked memo.
Last Modified: 09 Feb 2011 16:07 GMT

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Nokia's chief executive has said that the mobile phone giant is "standing on a burning platform" surrounded by a fire of competition, according to a leaked memo sent to staff.

The unusually frank document, sent by newly appointed Stephen Elop, suggests the company is not doing enough to compete with Apple's iPhone or Google's Android smartphone, and that a radical change is necessary.

He compared the situation faced by the company to a story of a man who jumps into freezing waters to escape a burning oil rig.

"In ordinary circumstances, the man would never consider plunging into icy waters," the memo, obtained by the AFP news agency, said.

"We too, are standing on a 'burning platform,' and we must decide how we are going to change our behaviour.

"When we share the new strategy on February 11, it will be a huge effort to transform our company," Elop wrote in the message on the company's internal website.

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ENDS

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